Tag: rac

Ujo Music on blockchain: ‘It’s such an uphill battle with existing companies’

Last month, dance artist RAC – aka André Anjos – released his new album EGO through the usual channels. But he also launched his own webstore selling the album using the Ether cryptocurrency. This was billed as the...

Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...

Dance artist RAC to release album on ethereum blockchain

By which we don’t mean the world’s first concept album *about* blockchain technology. Although heaven help us, that can’t be far away once someone hits on the idea. No, RAC – aka André Allen Anjos – is releasing...