Squeezing new uses from existing technology sparks creative revolutions. Dancing to recorded music was weird until someone who understood the crowd started to link the right songs together in the right place, and created the nightclub.
(It’s probably best not to dwell on one of the main claimants of that innovation, mind…)
Fast forward to 2020, though, and we’re in a potentially similar place. Music streaming apps are a series of near-identical windows through which lies all music. But where to start, where to go next, and how to care about a certain song or artist?
The best DJs, whether in the clubs or on the radio, have been trusted sources, but where do they sit within the streaming world? And, if they do have a place, will they be humans or artificial intelligence? Enter Radiant.
