Epic Games is working on an “upside-down digital/analog universe” called Kid A Mnesia Exhibition, to be released for PS5 consoles, PCs and Macs this November.
Tag: Radiohead
Posted inSandbox
Sandbox Issue 259: Six Months On, What Next?
Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]
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Sandbox Issue 244: How to Make a Big Artist Comeback
Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians need to step away from the limelight and off the promotional treadmill every now […]
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Posted inNews
Radiohead gather their archives in a ‘Public Library’ website
“Radiohead.com has always been a) infuriatingly uninformative and b) surprising. The most surprising thing to do next, therefore, is to suddenly become incredibly informative,” explained an announcement on Radiohead’s website yesterday. “So […]
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Radiohead and Taylor Swift launch three-day flash-merch sales
Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range were billed as […]
Posted inNews
Radiohead’s lesson from In Rainbows: ‘People value music’
Radiohead’s decision to sell their 2007 album ‘In Rainbows’ directly to fans with a ‘pay-what-you-want’ model is still regularly misunderstood as a ‘giveaway’. Yes, fans could choose to pay nothing, […]
Posted inSandbox
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]
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Thom Yorke’s new album to get its own Netflix short-film
Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: […]
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Radiohead release 18 hours of OK Computer demos after hack
As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of […]
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Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily on Spotify – where marketers want to ensure albums are not lost in the […]
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Buy the OK Computer box-set, get the ZX Spectrum program free
Radiohead’s latest secret treat for fans is a ZX Spectrum computer program that forms part of the $130 Boxed Edition of their OK Computer re-release.
Fans buying that already knew that they’d get “a C90 cassette mix tape compiled by us, taken from OK Computer session archives and demo tapes” as well as download versions of those tracks.
But Ars Technica reports on how fans have discovered a bonus extra: two minutes of computer tones that reminded people (of a certain age) of the days of 8-bit computers like the ZX Spectrum.
Posted inMarketing, News
10 music chatbots worth talking to in 2016
The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed.
This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook, Microsoft and other tech companies throwing their weight behind the idea of bots capable of chatting to humans within messaging apps, then doing our bidding.
More than 30,000 chatbots have been created for Facebook Messenger, and 20,000 for Kik, with Skype, Telegram, WeChat and Line all getting into the bots game too.
Music has a role to play here. In fact, there are already quite a few music-related chatbots on the loose. Here are 10 of the most interesting ones we’ve seen this year, and an eleventh that anticipated the trend… by 15 years.