Sandbox Issue 244: How to Make a Big Artist Comeback
Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians...
January 23, 2020
Radiohead gather their archives in a ‘Public Library’ website
“Radiohead.com has always been a) infuriatingly uninformative and b) surprising. The most surprising thing to do next, therefore, is to suddenly become incredibly informative,” explained an announcement on Radiohead’s...
January 21, 2020
Radiohead and Taylor Swift launch three-day flash-merch sales
Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...
November 11, 2019
Radiohead’s lesson from In Rainbows: ‘People value music’
Radiohead’s decision to sell their 2007 album ‘In Rainbows’ directly to fans with a ‘pay-what-you-want’ model is still regularly misunderstood as a ‘giveaway’. Yes, fans could choose to pay nothing, but the...
October 29, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Thom Yorke’s new album to get its own Netflix short-film
Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
June 21, 2019
Radiohead release 18 hours of OK Computer demos after hack
As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of Thom Yorke’s archived MiniDiscs from the mid 1990s....
June 12, 2019
Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017
Buy the OK Computer box-set, get the ZX Spectrum program free
Radiohead’s latest secret treat for fans is a ZX Spectrum computer program that forms part of the $130 Boxed Edition of their OK Computer re-release. Fans buying that already knew that they’d get “a C90 cassette...
July 13, 2017
10 music chatbots worth talking to in 2016
The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed. This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook,...
October 6, 2016
Radiohead post fan-made ‘vignettes’ on Instagram
Back in July, Radiohead launched a competition for fans, asking them to help complete the band’s series of “vignettes”. Fans could download clips of music from the band’s website and then make their own videos...
September 6, 2016