Tag: radiohead

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Radiohead and Taylor Swift launch three-day flash-merch sales

Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...
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Radiohead’s lesson from In Rainbows: ‘People value music’

Radiohead’s decision to sell their 2007 album ‘In Rainbows’ directly to fans with a ‘pay-what-you-want’ model is still regularly misunderstood as a ‘giveaway’. Yes, fans could choose to pay nothing, but the...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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Thom Yorke’s new album to get its own Netflix short-film

Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
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Radiohead release 18 hours of OK Computer demos after hack

As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of Thom Yorke’s archived MiniDiscs from the mid 1990s....
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Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
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Buy the OK Computer box-set, get the ZX Spectrum program free

Radiohead’s latest secret treat for fans is a ZX Spectrum computer program that forms part of the $130 Boxed Edition of their OK Computer re-release. Fans buying that already knew that they’d get “a C90 cassette...
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10 music chatbots worth talking to in 2016

The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed. This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook,...
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Radiohead post fan-made ‘vignettes’ on Instagram

Back in July, Radiohead launched a competition for fans, asking them to help complete the band’s series of “vignettes”. Fans could download clips of music from the band’s website and then make their own videos...
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Campaigns – Radiohead Moon Around – Sandbox 157

So Radiohead finally dropped their album, A Moon Shaped Pool, five years after their last album release, The King Of Limbs. Did you hear about it? Of course you did. Because ironically, Radiohead disappeared from the vast...
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Sandbox 163 – Bot’N’Roll

Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans...
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Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...