Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Thom Yorke’s new album to get its own Netflix short-film
Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
June 21, 2019
Radiohead release 18 hours of OK Computer demos after hack
As sales pitches for an £18 digital album go, “It’s not v interesting / there’s a lot of it”, takes some beating. The download is actually an archive of 18 of Thom Yorke’s archived MiniDiscs from the mid 1990s....
June 12, 2019
Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017
Buy the OK Computer box-set, get the ZX Spectrum program free
Radiohead’s latest secret treat for fans is a ZX Spectrum computer program that forms part of the $130 Boxed Edition of their OK Computer re-release. Fans buying that already knew that they’d get “a C90 cassette...
July 13, 2017
10 music chatbots worth talking to in 2016
The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed. This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook,...
October 6, 2016
Radiohead post fan-made ‘vignettes’ on Instagram
Back in July, Radiohead launched a competition for fans, asking them to help complete the band’s series of “vignettes”. Fans could download clips of music from the band’s website and then make their own videos...
September 6, 2016
Campaigns – Radiohead Moon Around – Sandbox 157
So Radiohead finally dropped their album, A Moon Shaped Pool, five years after their last album release, The King Of Limbs. Did you hear about it? Of course you did. Because ironically, Radiohead disappeared from the vast...
August 18, 2016
Sandbox 163 – Bot’N’Roll
Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans...
August 10, 2016
Sandbox 162: Analytically Retentive
Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...
July 27, 2016
Sandbox 160 – Brand Stand
Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
June 29, 2016