It’s five years since Spotify launched its first physical music concerts for its flagship hip-hop playlist ‘RapCaviar’.
“Have you been listening to your favorite rappers since Day 1?” asks Spotify’s latest spin-off website, complete with a big red button tagged ‘Prove It’.
Proving it involves signing in to Spotify to be told which hip-hop stars you were listening to early. “An exclusive group of fans that have been riding with an artist the longest,” in Spotify’s words.
“This isn’t a measure of streaming an artist the most. It’s a measure of how early you listened to an artist on Spotify… In this case, we look at the first 15% of fans who listened to an artist on Spotify, before others.”
It’s fair to say that Cash Money Records, whose roster has included Lil Wayne, Drake and Nicki Minaj among others, likes exclusive documentaries about its history. ‘Before Anythang: The Cash […]
Last week brought confirmation that Spotify’s hip-hop boss Tuma Basa was leaving the company, having helped to make its RapCaviar playlist a well-known standalone music brand.
So why is he leaving and where will he end up next? The answer to both questions, according to Billboard, is a new job at YouTube. The trade site noted that sources had told it about Basa’s next job, with neither he nor YouTube commenting.
He would certainly be a big catch as YouTube prepares to relaunch its music-subscription business – possibly under the brand YouTube Remix – with a greater emphasis on curation and recommendations.
News that Spotify is adding video to its popular RapCaviar hip-hip playlist shouldn’t come as a surprise to Music Ally readers: we reported on the US tests of the new feature in March.
Now it’s been officially announced, albeit still only for the US, for the mobile and desktop versions of Spotify’s service.
The company is promising videos “from 2 Chainz visiting Dr. Miami to assist him with a butt-lift surgery to Sza hanging out in the woods and talking about her rise to fame, or Wale getting a gourmet meal from a five-star weed chef”.
We’ve heard lots about streaming playlists being ‘the new albums’, but what about playlists as the new live-music brands?
Spotify and Live Nation have teamed up to turn the former’s RapCaviar playlist into a series of six hip-hop concerts in the US and Canada, starting with a gig headlined by trap star Gucci Mane in Atlanta.
Further concerts will take place in Chicago, Houston, Los Angeles, New York and Toronto. “Special Spotify superfans” will get a day’s jump on the general sale of tickets for the concerts.