Tag: recognition. tv tagging

Shazam has struck a deal with broadcaster ITV's sales team, ITV Commercial, which will now be offering Shazam's service to its advertisers. ITV is the "exclusive UK sales force" for the technology, too.

We've been covering Shazam's diversification beyond music recognition to TV-tagging over the last year or two: its technology is being used in the US to tag TV shows and advertisements to access related content.