The Sandbox Guide to… Reddit Music Marketing
To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.
April 21, 2022
Dubsmash app to shut down after video integration with Reddit
Let us take you back to the days when Dubsmash and Musical·ly were blowing up as apps for people who wanted to lip-sync and/or dance to music in short videos.
November 24, 2021
Short videos app Clash raises funding and buys rival Byte
We wrote about Byte when it launched in January 2020: it was created by the co-founder of Vine as a new take on short-video apps. In July, it announced plans to add music to its app. We’ve also written about Clash Video,...
January 27, 2021
Reddit gets into short video with Dubsmash acquisition
Back in 2015, Dubsmash was a bona-fide social media craze in many countries, as people’s Facebook feeds filled up with friends and family lip-syncing to their favourite songs. That peak saw Silicon Valley funding rounds and partnerships...
December 14, 2020
Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records
At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the...
August 16, 2016
Musician quantifies ‘Reddit hammer’ effect on sales’n’socials
Getting a glowing recommendation from Ryan Adams on Twitter and Instagram is good, but know what’s better? Writing about it on Reddit then getting onto that site’s frontpage. In fact, it’s 40 times better. Artist Christopher...
August 21, 2015
Reddit raises $50m with plans to give 10% to its community
Online community Reddit has closed a $50m Series B funding round that includes investment from VC firms Andreessen Horowitz and Sequoia Capital. Oh, and individual celebrities like Snoop Dogg and Jared Leto. “we’re...
October 7, 2014
Twitch apologises for abrupt introduction of music filters
We reported last week on game-streaming service Twitch’s introduction of audio copyright filtering, muting the sound in videos uploaded by users that contained unlicensed music (Bulletin, 7-Aug-14). It’s fair to say there’s...
August 14, 2014
INDmusic battles back in row over TuneCore partnership
Digital distributor TuneCore and its YouTube MCN partner INDmusic have found themselves in hot water with artists and songwriters this week
December 20, 2013
Next Big Thing wants to be a ‘Reddit/Hacker News for music’
Even if you don't frequent the Reddit and Hacker News sites, you're hopefully aware of them: they aggregate tech news, submitted and voted on for interest by users.
March 27, 2013
Producer Steve Albini unfussed about piracy
Music producer Steve Albini has given some characteristically blunt views on digital piracy, in an 'Ask Me Anything' interview with users of tech site Reddit.
May 10, 2012