Every platform wants to teach creators how to make the most of its key features, and hopefully court them to give it priority.
Leak reveals Instagram’s concerns over falling Reels engagement
The report is based on internal research from Meta: a document titled ‘Creators x Reels State of the Union 2022’ published in August.
Report claims Reels are the most-liked content on Instagram
We know that Instagram loves its Reels format and is making it a bigger priority within its app, but do Instagram users agree?
Meta adds Reels features and expands Horizon Worlds rollout
Intensifying competition around short videos is spurring a blizzard of new features across TikTok, Instagram/Facebook, Snapchat and others.
Business accounts can now turn Instagram Reels into ads
Meta is mustard-keen right now to make its short-video Reels format central to its various apps, particularly Instagram.
Meta tests NFTs on Facebook and Instagram video / Reels swap
Meta’s latest tests on its flagship social networks may both be of interest to the music industry.
The TikTok threat: YouTube and Facebook’s latest responses
TikTok reached the milestone of one billion monthly active users in 2021: a sign of the very real challenge it’s presenting.
Meta reveals new features for people creating Reels videos
Is TikTok the ticking crocodile to Mark Zuckerberg’s Captain Hook? Meta continues to pile resources into the Reels short-video format.
Meta revenues grew 7% year-on-year in Q1 2022 to $27.91bn
It’s been a wobbly time for some big tech companies, but the money is still rolling in at Facebook’s parent company Meta.
Instagram adds music clips to its direct messaging feature
Instagram has another new music feature, but this one is the result of an integration with streaming services, rather than direct licensing deals with rightsholders.
Facebook Reels go global with more ways for creators to earn
News of Meta’s grand ambitions for the Reels feature that began on Instagram, but is now crossing over to its other services – Facebook included.
Embattled Facebook to make young adults its new ‘North Star’
What a month Facebook is having, in a bad way, as a range of news organisations get stuck in to a treasure trove of leaked documents showing its inner workings.