Spotify’s Baila Reggaeton playlist now has 10m followers
Seven years after its launched, Spotify’s flagship Baila Reggaeton playlist has reached a notable milestone: 10 million followers. Created to showcase the popular reggae/dancehall fusion genre from Latin America, it...
May 15, 2020
Spotify hails Santiago as the ‘streaming capital of reggaetón’
Nearly a year ago, Spotify dubbed Mexico City the ‘world’s music-streaming Mecca’. Now it’s branding another Latin American city, in a blog post claiming Santiago is the streaming service’s ‘capital of reggaetón’....
October 17, 2019
Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
Deezer launches a reggaetón channel for the Americas
Deezer has been trying to do more to support local musical scenes in recent months: it started with grime in the UK, and is also targeting gospel music in Brazil. Now the streaming service has launched a dedicated reggaetón...
March 16, 2017