Posted inSandbox

Sandbox Issue 238: Remixes Hit Saturation Point

Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track ‘Panini’ ready to go, although this might prove to be the most high-profile case […]

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Posted inMarketing, Sandbox

Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity has, however, taken the shine off them a little. With everyone from underground acts to superstars doing them, can such competitions retain not just their relevance but also their vim?

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