Behind The Campaign: KSHMR
DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming...
May 5, 2021
Boiler Room brings mixes to Apple Music – and DJs get paid
For a long time, DJ mixes were a no-no on most music-streaming services due to the complexities of licensing such material. That left an opportunity for services like SoundCloud (where mixes could be uploaded but didn’t...
August 20, 2020
Khruangbin’s AirKhruang gets remixed as ‘Shelter in Space’
One of 2018’s cleverest music marketing campaigns was the one for US group Khruangbin. It included the AirKhruang website, which asked fans to input details of their upcoming flights, then created Spotify playlists...
May 18, 2020
Nelson Can launch remixes project – and will share royalties
Ever since we saw them live at the by:Larm festival in 2018, we loved Danish band Nelson Can – and were sad to see them split earlier this year. However, they’ve got one more project on the go, and it’s an interesting...
May 8, 2020
Loudly shows off AI tech to remix songs into different genres
German startup Loudly is taking the wrappers off its music-focused artificial intelligence technology, which it says can automatically remix tracks into different genres. The tech is being shown off on the company’s website...
March 5, 2020
New DJ mixes on Deezer promise ‘fair artist revenues’
Deezer is adding a selection of DJ mixes to its streaming service, with Michael Mayer, Modeselektor, Mark Knight, Wil Saul, Sultan + Shepard and Makoto among the DJs taking part, with the first mixes launching on 30 December....
December 18, 2019
Sandbox Issue 238: Remixes Hit Saturation Point
Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track...
October 17, 2019
Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced
Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
October 3, 2019
Lil Nas X promises to release 25 remixes of ‘Panini’
If you thought that the succession of remixes of Lil Nas X’s ‘Old Town Road’ were a *bit much* we’d advise you to look away from your screen now. “PANINI REMIX 1 OF 25 TONIGHT!” he tweeted yesterday. This...
September 13, 2019
‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
July 12, 2019
SoundCloud confirms Dubset partnership for remix-clearing
We reported on Friday morning that SoundCloud appeared to be getting set to announce a partnership with remix-clearance startup Dubset. Later that day, the deal was confirmed. The companies say they will “test and develop...
October 22, 2018
Dubset strikes deal to distribute mixes and remixes on Tidal
Dubset has announced its latest distribution deal for DJ sets and remixes, with streaming service Tidal. The agreement follows previous deals with Spotify and Apple Music, and builds on Dubset’s licensing agreements...
January 8, 2018