Tag: retargeting

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Found.ee relaunches its advertising and data platform

Found.ee has emerged as one of the most useful digital-marketing tools for labels and managers, as they manage their digital advertising campaigns for artists and music. Now the platform is relaunching, having spent a year...
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Facebook warns that its new privacy tool ‘may impact targeting’

From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts...
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Esperanza Spalding drove fans from Facebook / Instagram to Spotify

Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of...
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Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about...
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Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
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Sandbox 128 – Target Practice: Using Data and Retargeting In Music Marketing

Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner of legal and ethical...
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Twitter adds retargeting so adverts can follow its users

Ads that follow you around the web through 'retargeting' are a common sight online now: those boots you looked at on Amazon just keep popping up.