Tools. Toneden: Automated Social Marketing
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget. It’s therefore great...
November 28, 2019
Found.ee relaunches its advertising and data platform
Found.ee has emerged as one of the most useful digital-marketing tools for labels and managers, as they manage their digital advertising campaigns for artists and music. Now the platform is relaunching, having spent a year...
May 23, 2019
Facebook warns that its new privacy tool ‘may impact targeting’
From unintended consequences of its core features to deliberate abuses of the way it made users’ data available to developers, Facebook is firefighting on several fronts in 2019. It should come as no surprise that its attempts...
May 15, 2019
Esperanza Spalding drove fans from Facebook / Instagram to Spotify
Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of...
April 4, 2019
Sandbox Issue 225: Retargeting in an Age of Privacy
Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about...
April 3, 2019
Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
Sandbox 128 – Target Practice: Using Data and Retargeting In Music Marketing
Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner of legal and ethical...
March 11, 2015