Posted inNews

Plastikman and Endel talk AI music: ‘This is uncharted territory’

Music Ally has always argued that artificial intelligence technology, including AI designed to create music, is going to be a tool for (and collaborator with) human musicians, rather than an existential threat.

AI music startup Endel has been doing its bit to prove us right by working with artists. We reported on its collab with Grimes in October 2020, and its latest partnership is with electronic music legend Plastikman (aka Richie Hawtin).

The fruit of this collaboration is a track called ‘Deeper Focus’, although Endel describes it as a soundscape. Designed to “induce a state of deep focus”, it’s available through Endel’s app, and soon also its Alexa skill.

Posted inSandbox

Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

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