Sandbox, as we hope you’ll all know, is Music Ally’s now-monthly marketing report which has spawned a series of events. The Sandbox, however, is something different: a ‘decentralised virtual world’ being […]
Tag: Richie Hawtin
Posted inNews
Plastikman and Endel talk AI music: ‘This is uncharted territory’
Music Ally has always argued that artificial intelligence technology, including AI designed to create music, is going to be a tool for (and collaborator with) human musicians, rather than an existential threat.
AI music startup Endel has been doing its bit to prove us right by working with artists. We reported on its collab with Grimes in October 2020, and its latest partnership is with electronic music legend Plastikman (aka Richie Hawtin).
The fruit of this collaboration is a track called ‘Deeper Focus’, although Endel describes it as a soundscape. Designed to “induce a state of deep focus”, it’s available through Endel’s app, and soon also its Alexa skill.
Posted inNews
Deadmau5 and Plastikman launch ‘direct-to-avatar’ startup Pixelynx
We know about ‘direct-to-consumer’ companies, but ‘direct-to-avatar’ is a new term for us. That’s the phrase being used by a new startup called Pixelynx which includes some familiar names from the music […]
Posted inSandbox
Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]
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Posted inNews
Richie Hawtin’s ‘Closer’ app offers new spin on concert videos
Artist Richie Hawtin has a longstanding interest in new technologies, both for DJing and performing music, and for the experience of listening to it. His latest experiment is an app […]
Posted inNews
Another look at music-installation app Smudge.
We mentioned iOS app Smudge. (yes, full-stop included) in passing in yesterday’s Music Ally Bulletin, but thought it deserved a closer look. Partly because of the people involved: techno legend Richie Hawtin and respected music-tech company Liine.
Posted inNews
Richie Hawtin makes Twitter DJ software available for others
Techno pioneer Richie Hawtin has been live-tweeting his DJ sets for some time now using custom-built software that interfaces with his decks.
Posted inAnalysis, Reports, Reports-Old
Music Ally Report: Spotify: The backlash begins
Our lead examines questions about Spotify’s model and long-term from its rivals.
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Posted inNews
Richie Hawtin is Twittering from his DJ booth
We’ve been loving the Twitter feed of UK DJ Tim Westwood for some time now, it’s genius. But we’re equally impressed with how Detroit legend Richie Hawtin is using Twitter.