Rihanna hits 2bn streams milestone on Apple Music
Rihanna may be one of Tidal’s co-owners, but she’s just reached a major milestone on another streaming service, Apple Music. “Rihanna set a new streaming record on Apple Music on International Women’s Day by becoming...
March 12, 2018
Octosense recreates Rihanna for mixed-reality performance
Israeli startup Octosense is using Rihanna as a (digital) guinea pig for its mixed-reality technology. The company makes a 3D-shading technology that, among other benefits, can “naturally Integrate virtual content into...
January 17, 2017
Spotify and Pandora reveal their top music of 2016
This isn’t just the season for digital music services to predict the hit artists of 2017: it’s also a time to look back at the top music of 2016 on their platforms. Spotify and Pandora have published their big 2016 lists...
December 7, 2016
Taylor Swift tops 2016’s highest-paid musicians chart
Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
December 7, 2016
Campaigns: Beyoncé milks Lemonade – Sandbox 156
This isn’t the first time Beyoncé has dropped an album out of the sky. Nor is it the first ‘visual album’ to appear. Nonetheless, it’s been nearly three years since her last album and the hype has reached a critical...
August 18, 2016
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Don’t worry Rihanna, the Pokémon Go hype may be easing
Hats off to Rihanna for coming out with the best music-related quote about Pokémon Go so far. “I don't want to see you catching any Pokémons up in this bitch,” she told the crowd at one of her recent gigs, after a similar...
July 26, 2016
Sandbox 161 – Hit or Hype
Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
July 13, 2016
Report 390 – Limited Edition
In our cover feature we pick apart just what is so “exclusive” about exclusives. They represent the new arms race gripping services, driven in the main by Tidal and Apple Music and their keenness to grab market share;...
June 8, 2016
Justin Bieber added 1m YouTube subscribers last month
YouTube may be under fire from some artists, but it remains a powerful online-audience builder for Justin Bieber. The star added more than one million new YouTube subscribers over the month of March: 1.03m to be specific,...
April 25, 2016
Rihanna ‘ANTI’ sparks flame war between UMG and Tidal
Just when you thought the launch of Rihanna’s ‘ANTI’ couldn’t get any stranger, the album has sparked a dispute between label Universal Music and streaming service Tidal that is being played out in the media. It’s...
February 3, 2016
Tidal saw App Store chart boost from Rihanna album – briefly
Is Rihanna’s new album ‘ANTI’ giving Tidal a promotional boost? Only a brief one, on iOS at least. Engadget reported on Friday that Tidal’s app had zoomed from number 147 in Apple’s US App Store free-apps chart...
February 1, 2016