K-Pop stars Twice have launched their own Roblox experience
Twice are one of the K-Pop groups plotting a path to global stardom in the wake of BTS and Blackpink’s worldwide success.
March 9, 2023
Roblox shares soar after better-than-expected financial results
There were some slightly worrying signs for gaming firm Roblox last year: falling user numbers and revenues, and a declining share price.
February 16, 2023
Swedish artist Theoz set for three-month concert on Roblox
Theoz, a popular influencer and musician in Sweden, is launching the ‘Theoz Vinterland’ experience on Roblox on14 February.
February 10, 2023
Campaigns :: 8 February 2023 – Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, Dr Dre
Interesting and inventive new campaigns from Rihanna & Apple Music, Warner & Roblox, Spinnin' Records, and Dr Dre.
February 8, 2023
Warner Music Group gets persistent on Roblox with Rhythm City
We’ve said this before, but on platforms like Roblox, music activations have tended to be one-offs, rather than persistent worlds.
January 31, 2023
Roblox reports strong December metrics with 61.5m daily users
Roblox is one of the publicly-listed tech companies that has been enduring a rocky time on the markets in recent times.
January 18, 2023
Roblox share price falls again in a ‘corrective year’ for games
Games platform Roblox announced its latest monthly metrics yesterday, with growth across the board and 56.7 million daily active users.
December 16, 2022
Roblox gets official Mariah Carey ‘Winter Wonderland’ experience
The announcement came alongside another digital activation for Carey: a series of official classes on fitness-tech platform Peloton.
December 5, 2022
Roblox shares fall despite growth in users and revenues
We were impressed by Elton John’s new Roblox experience rcently, but investors have been less impressed by its financial results.
November 10, 2022
Elton John goes ‘Beyond the Yellow Brick Road’ on Roblox
Elton John has launched his own Roblox experience today. It's called Elton John Presents 'Beyond The Yellow Brick Road'.
November 3, 2022
Branded worlds may bring risks as well as rewards for Roblox
New research from KidsNoBest, which surveys around one million children a year on their media and digital habits, reveals the risks.
October 17, 2022