Nearly 1.2m people attended Ava Max’s party in Roblox
Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...
October 6, 2020
Ava Max is holding an album launch party inside Roblox
Gaming platform Roblox has more than 150 million monthly active users, and its head of music recently told Music Ally how keen the company is to work with artists and labels. Now we've got one of the first examples:...
September 25, 2020
10 talking points around kids, music and technology in 2020
Last month, Music Ally took part in the BPI and ERA's New Kids on the Block online event, looking at children's digital habits and what they mean for music. Research company Kids Insights produced a report for the event...
August 11, 2020
Roblox now has more than 150m monthly active users
Last week, Music Ally interviewed the global head of music for gaming platform Roblox, as he declared that the company was "open for business" to work with artists and labels. Now we've got some new figures to show what...
July 29, 2020
Roblox head of music tells labels and artists: ‘We’re open for business!’
"Who in the room knows Roblox?" asked WMG's chief innovation officer for recorded music Scott Cohen at the NY:LON Connect conference in January. Only a few people put their hands up in response. "It’s a gaming platform...
July 23, 2020
Report: half of US 9-12 year-olds play Roblox every week
People in the music business (us included) bang on about Fortnite a lot, but we think Roblox is another gaming platform that should be less under the radar for our industry. A new report by children's media research firm...
July 9, 2020
Popgun takes its AI-powered Splash music-making app to Roblox
We've written regularly about Australian AI-music startup Popgun, including its belief that AI could be the secret sauce for a service "where teenagers come together to make music for each other... the ‘pop stars on training...
May 19, 2020
Roblox to stream One World: Together at Home concert in-game
The list of services that will be streaming tomorrow’s One World: Together at Home benefit concert for Covid-19 relief is lengthy, taking in Apple, Facebook, YouTube, Twitch, Twitter, MTV, Roku, BBC Music, the Guardian,...
April 17, 2020
Games platform Roblox has 115m players and $150m of new funding
Roblox is often described in shorthand as ‘the YouTube of games’ – signifying that it’s not just a game, but rather a platform where people can create and share their own games, and play those made by the rest of...
February 27, 2020