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Roku is launching a voice assistant for smart speakers

Amazon’s Alexa, Google Assistant, Apple’s Siri, Microsoft’s Cortana and the rest of the voice-assistant gang will soon be getting a new member, from an unexpected source.

Set-top box maker Roku has announced plans to launch the ‘Roku Entertainment Assistant’ by this autumn, which will be used to control entertainment on its own devices, as well as those made by licensors of its software.

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Set-top box maker Roku files for $100m IPO

Smart-TV firm Roku has filed for an IPO that could see it raise up to $100m. The company made its name with a set-top box that brought streaming media and other internet applications to televisions.

According to its S-1 filing for the IPO, Roku has 15.1m active accounts, and generated 9.4bn ‘streaming hours’ in 2016, up from less than 1bn in 2012.