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Music NFTs update: Grammys, Rolling Stone, ESP Guitars…

A number of famous music brands are jumping on the NFTs bandwagon this week, starting with the Grammy Awards. The Recording Academy is working with OneOf, the music NFTs firm that launched earlier this year touting its eco credentials, on a series of NFTs based on January 2022’s Grammy Awards.

Rolling Stone magazine is also exploring non-fungible tokens through a partnership with the team behind the lucrative Bored Ape Yacht Club NFTs. An interview with the team will be accompanied by ‘digital cover image’ NFTs from the magazine, as part of a collection of seven that will launch on 8 November.

Finally, NFTs startup Fanaply is working with instrument brand ESP Guitars on a series of NFTs based on the latter company’s ‘Pyrograph’ guitars. Three NFTs have been released, each with only 30 versions available costing $100 each.

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Variety publisher invests in music-analytics firm BuzzAngle

We know BuzzAngle Music best for its work providing analytics on sales, streaming and radio airplay in the US, as an alternative source to the official Billboard / Nielsen axis of charts clout in that market.

So here’s an interesting development: BuzzAngle has taken a strategic investment from Penske Media Corporation (PMC), which owns Variety and Rolling Stone among other publications.

PMC says it plans to “deepen the influence and expand exposure of the BuzzAngle charts in addition to creating custom charts for specific content verticals” in the coming months.

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Rolling Stone to cut editorial budget and focus more on video

Rolling Stone magazine is up for sale, and figures revealed as part of its publisher’s pitch to potential acquirers show how its print business is shrinking.

According to Vanity Fair, Rolling Stone is predicting that its print advertising revenues will narrow from $28.6m in 2015 to just $10.9m by 2020, while its circulation revenue is expected to nearly halve to $6.3m in the same period.