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Roxi reveals its latest artist shareholder: Kylie Minogue

If online concert ticket sales wasn’t enough Kylie Minogue news this morning, here’s some more! Minogue is the latest artist to become a shareholder in British streaming service Roxi, alongside Robbie Williams and Sheryl Crow.

Like they did in the past, she’s appearing in a TV advertising campaign for the company, which sells its own hardware – a box that connects to people’s TVs for streaming, karaoke and music trivia games – while also being available through satellite broadcaster Sky’s Sky Q service.

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Roxi streaming and karaoke service reveals deal with Sky

Roxi is the UK-based music streaming and karaoke service formerly known as Electric Jukebox, which until now has found its way into people’s living rooms via its own set-top box hardware.

That’s changing: the company has just announced a deal with UK satellite broadcaster Sky to make its service available through the latter’s Sky Q set-top box too.

It’s being described as an exclusive deal: “something competitors Virgin Media and BT don’t have – and won’t have” according to Roxi.