The rise of Indian hip-hop: ‘There’s going to be a huge opportunity…’
From labels to streaming services to brands, they’re all saying the same things: hip-hop is the hottest independent music genre in India in 2018, and it’s only going to get bigger. Hip-hop is the fastest-growing genre...
September 6, 2018
Reliance claims $1bn valuation for Saavn and JioMusic merger
Indian telco Reliance Industries is merging its own music-streaming service JioMusic with independent player Saavn, in a deal that it says values the merged entity at more than $1bn. It’s promising that the resulting...
March 26, 2018
India music trends: Transparency, independent artists and more
India has long been one of the most interesting music markets in the world, and one that dances to its own rules, particularly with the influence of the film industry – Bollywood included. So how is the Indian market evolving...
March 12, 2018
Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018
India: The sleeping giant of digital music is ready to wake up
At the end of September this year Music Ally was invited to attend the inaugural All About Music conference in Mumbai, India. We've since been speaking to some of its main contributors, and taking a look at the key themes...
December 22, 2017
Saavn teams with Amazon, Snapchat and new strategic investors
Indian streaming service Saavn is having a busy month, thanks to a partnership with Amazon, a marketing campaign running on Snapchat, and a pair of new strategic investors for the company. Saavn has also seen its latest...
November 24, 2017
Sony puts Pritam / Diplo track behind streaming paywalls
Spotify will soon be testing out making some albums only available for its paying subscribers for a week or two. But Sony Music is embarking on a separate experiment in India to see whether keeping individual tracks behind...
August 2, 2017
Saavn says it will be profitable by the end of 2018
Indian music-streaming service Saavn has made a bold prediction: it expects to be profitable by the end of 2018. The company said this morning that it now has 22 million monthly active users, and has quadrupled its revenues...
July 5, 2017
Roadmap to India: tips for music success in 2017 (#midem)
India is often cited alongside China and Latin America as one of the music markets with huge potential for contributing to the next 100 million music subscribers. But can non-Indian artists and labels be part of this? A...
June 6, 2017
Saavn commissions its first ‘artist originals’ track
Saavn is the latest music-streaming service to expand its original content. The Indian firm has launched an initiative called Artist Originals (AO), which will see the company commission, produce and distribute new tracks...
February 28, 2017
Saavn RMX gets local musicians to remix western hits
Indian music-streaming service Saavn has launched a new feature, Saavn RMX, that will see south east Asian musicians remixing western hits. The first two tracks in the initiative saw Indian dance act Lost Stories remixing...
January 18, 2017
Saavn takes investment from music manager Guy Oseary
Maverick CEO Guy Oseary has invested in a number of music-related startups through his A-Grade Investments firm, including Spotify, SoundCloud and Shazam. His latest investment is in a personal capacity though: in Indian...
June 16, 2016