Could the key to solving the music industry’s rows with YouTube be a more positive approach towards advertising?
That, perhaps unsurprisingly, is the view of YouTube’s chief product officer Neal Mohan, expressed in the company’s latest public response to the criticism it’s been fielding from rightsholders.
“The consensus surrounding the music industry seems to be that its glory days are over. First beset by piracy and now unsettled by digital distribution, few people believe the industry can return to the heights it reached when it earned nearly $39 billion a year,” wrote Mohan in a Billboard op-ed.