Tag: sammy andrews

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Campaign calls for UK events to do better on gender diversity

A number of industry bodies in the UK have backed a new campaign calling on conferences and awards shows to do a better job on gender diversity. The MMF, AIM, WIN, PRS Foundation, Featured Artists Coalition, UK Music, BASCA,...
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Sammy Andrews steps back from EI to launch Deviate Digital agency

Digital marketer and consultant Sammy Andrews is stepping back from her role at analytics startup Entertainment Intelligence, in order to launch a new digital marketing agency: Deviate Digital. The company is a partnership...
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So long, white manels! Let’s Be The Change aims for diversity at music industry conferences

If you’ve ever found yourself annoyed by all-male ‘manels’ at music-industry conferences, a new initiative that’s launching this morning should be encouraging. Let’s Be The Change is being launched by industry...
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10 things you need to know about streaming playlist data

This guest column for Music Ally is from Sammy Andrews, director at Entertainment Intelligence. "Many labels are now accessing streaming playlist data for their artists, releases and catalogue for the first time. As...
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Entertainment Intelligence launching playlist-tracking app

Music analytics firm Entertainment Intelligence is launching an app to help labels, publishers and managers track the impact of playlists on music releases. For now, the app is available in closed beta with some of EI’s...
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Music curation and playlists: the new music battleground (#midem)

With Spotify's own playlists now generating more than 1bn weekly streams, it's becoming clear just how much clout those in-house compilations are building. But what does it all mean for artists and labels?
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Are streaming services the new music-marketing eldorado? (#midem)

As streaming grows, so labels and artists are finding new ways to use platforms like Spotify in their marketing campaigns. A panel session at the Midem conference in Cannes this morning explored some of the latest trends. The...
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Sammy Andrews: ‘The future of our industry is our artists’

Former Cooking Vinyl digital marketer Sammy Andrews has become a familiar face at music-industry conferences over the past year. Her keynote speech at this week's FastForward conference in Amsterdam wrapped up several of...
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Sammy Andrews and Darren Hemmings talk social, streams and Kobalt

If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings. Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively,...
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Streaming upside: ‘There’s huge potential for music to be monetised again’

“The language that has been injected into the industry around the use of music has sort-of been accepted. Songwriters are no longer ‘copyright owners’. They’re ‘content partners’ with technology companies.” That...
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Music marketing in the post-album age

You stand around for ages waiting for a blog by someone working in digital music marketing and then two show up at once. There was the Sammy Andrews blog on discovery (up there) and now Lucy Blair of Motive Unknown has started...
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Streaming music discovery is more than just showing album credits

This week, Spotify rolled out a long-awaited new feature: its Discover Weekly playlists. These gems of exploration are now nicely slotted into every user’s library on the service, and are truly an excellent addition. So...