Tag: sammy andrews
Campaign calls for UK events to do better on gender diversity
A number of industry bodies in the UK have backed a new campaign calling on conferences and awards shows to do a better job on gender diversity. The MMF, AIM, WIN, PRS Foundation, Featured Artists Coalition, UK Music, BASCA,...
September 19, 2018
Sammy Andrews steps back from EI to launch Deviate Digital agency
Digital marketer and consultant Sammy Andrews is stepping back from her role at analytics startup Entertainment Intelligence, in order to launch a new digital marketing agency: Deviate Digital. The company is a partnership...
February 27, 2017
So long, white manels! Let’s Be The Change aims for diversity at music industry conferences
If you’ve ever found yourself annoyed by all-male ‘manels’ at music-industry conferences, a new initiative that’s launching this morning should be encouraging. Let’s Be The Change is being launched by industry...
January 20, 2017
10 things you need to know about streaming playlist data
This guest column for Music Ally is from Sammy Andrews, director at Entertainment Intelligence. "Many labels are now accessing streaming playlist data for their artists, releases and catalogue for the first time. As...
August 23, 2016
Entertainment Intelligence launching playlist-tracking app
Music analytics firm Entertainment Intelligence is launching an app to help labels, publishers and managers track the impact of playlists on music releases. For now, the app is available in closed beta with some of EI’s...
June 28, 2016
Music curation and playlists: the new music battleground (#midem)
With Spotify's own playlists now generating more than 1bn weekly streams, it's becoming clear just how much clout those in-house compilations are building. But what does it all mean for artists and labels?
June 5, 2016
Are streaming services the new music-marketing eldorado? (#midem)
As streaming grows, so labels and artists are finding new ways to use platforms like Spotify in their marketing campaigns. A panel session at the Midem conference in Cannes this morning explored some of the latest trends. The...
June 4, 2016
Sammy Andrews: ‘The future of our industry is our artists’
Former Cooking Vinyl digital marketer Sammy Andrews has become a familiar face at music-industry conferences over the past year. Her keynote speech at this week's FastForward conference in Amsterdam wrapped up several of...
February 5, 2016
Sammy Andrews and Darren Hemmings talk social, streams and Kobalt
If you want an opinion or ten on digital music marketing, you could do worse than start with Sammy Andrews or Darren Hemmings. Head of digital at label Cooking Vinyl and founder of digital agency Motive Unknown respectively,...
November 16, 2015
Streaming upside: ‘There’s huge potential for music to be monetised again’
“The language that has been injected into the industry around the use of music has sort-of been accepted. Songwriters are no longer ‘copyright owners’. They’re ‘content partners’ with technology companies.” That...
November 5, 2015
Music marketing in the post-album age
You stand around for ages waiting for a blog by someone working in digital music marketing and then two show up at once. There was the Sammy Andrews blog on discovery (up there) and now Lucy Blair of Motive Unknown has started...
July 23, 2015
Streaming music discovery is more than just showing album credits
This week, Spotify rolled out a long-awaited new feature: its Discover Weekly playlists. These gems of exploration are now nicely slotted into every user’s library on the service, and are truly an excellent addition. So...
July 22, 2015