Tag: sandbox campaigns
Campaigns :: 9 March 2022 – Ministry of Sound, Odesza, Ava Max, Dolly Parton
March 9, 2022
Campaigns :: 23 February 2022 – From Bartók to TikTok: classical goes short and social
Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.
February 23, 2022
Campaigns :: 9 February 2022 – Bastille, Weezer, Bruno Mars, Jennifer Lopez
February 9, 2022
Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..
To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...
November 17, 2021
Campaigns :: 20 October 2021 – Halsey, Billie Eilish, Coldplay and Mike Posner
Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...
October 20, 2021
Campaigns :: 22 September 2021 – Beatport, Waterparks, Vengaboys, and Coldcut
Beat the ‘Tok: Beatport runs TikTok DJ duet challenge We occasionally veer away from artist-centric campaigns here to include interesting things that companies (usually DSPs, but not always) do in terms of their own marketing....
September 22, 2021
Campaigns :: 25 August 2021 – deadmau5, Taylor Swift, Olivia Rodrigo, and Yungblud
Welcome to the jumble: Taylor Swift gets fans to unscramble clues Taylor Swift fans know all too well that she drops cryptic clues in her social media posts and videos; and Taylor Swift knows all too well that her fans comb...
August 25, 2021
Campaigns :: 28 July 2021 – Black Midi, Big Dada, Finneas, and BTS
Stuck in the Midi with you: Black Midi audition off-kilter support acts British math-rock band Black Midi don’t take the easy or obvious path. Ahead of the release of Cavalcade, their second album, in May they went out...
July 28, 2021
Campaigns :: 30 June 2021 – Sault, Tyler, The Creator, Metallica, and JayKae
Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...
June 30, 2021