Tag: sandbox campaigns

Many in the classical world increasingly see TikTok as an important way to reach new audiences, especially younger consumers, so they have adapted to the peculiar rhythms of the medium.

To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...

Halsey-on days: singer creates QR AR treasure hunt in an “immersive installation” Which ‘R’ is better? QR? AR? VR? Music marketers increasingly have all of them in their box of tricks to pull out when the...

Beat the ‘Tok: Beatport runs TikTok DJ duet challenge We occasionally veer away from artist-centric campaigns here to include interesting things that companies (usually DSPs, but not always) do in terms of their own marketing....

Welcome to the jumble: Taylor Swift gets fans to unscramble clues Taylor Swift fans know all too well that she drops cryptic clues in her social media posts and videos; and Taylor Swift knows all too well that her fans comb...

Stuck in the Midi with you: Black Midi audition off-kilter support acts  British math-rock band Black Midi don’t take the easy or obvious path. Ahead of the release of Cavalcade, their second album, in May they went out...

Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...