Our Sandbox Guides explain how you can get started in innovative or notable marketing fields. We speak to the experts, who tell us how they are using new platforms, creating new strategies, or building new audiences. The Guides feature cutting-edge case studies, benchmark data and a series of actionable takeaways, so that you can get started immediately. Published every month as part of Sandbox.
Southeast Asia is not only a market producing music that thrills the world, it’s increasingly a place where songs and artists are blowing up before finding success elsewhere in the world. It’s a place of high density populations with high internet connectivity: ideal for organic growth. This Guide has actionable insights on how to encourage – […]
Multiple companies and platforms have emerged in recent years to streamline the process of serving creators and advertisers with properly licensed commercial music – and it’s giving emerging artists more accessible opportunities than ever before. So if you’d like to tap into the reach and visibility that brand partnerships and track placements can offer, and […]
Roblox, along with Fortnite, is one of the most-used platforms when artists decide to create a virtual concert or experience. So what are the strategies for making artist activations in Roblox work well, and what have the people who have done it learned? And – perhaps most importantly – what are fans’ expectations? In this […]
Community platforms like Discord can be incredibly powerful, delivering satisfying, interactive and exclusive fan experiences. But how do you do it authentically?
SoundCloud, the creator-oriented DSP offers lots of new features that promise juicy marketing connectivity with superfans. So: what’s on offer, how are artists building communities in interesting ways, and can these communities fuel growth for emerging and established artists? We speak to the insiders and take stock.
In 2023, both country music and its fanbase have changed significantly – and it’s still a powerhouse music genre. This Guide explores how modern country music is being marketed to a youthful and diverse audience.
This Guide is designed to give you a refreshed view of the broiling, turbulent sea of data on which all artists sail – and that marketers need to be able to navigate.
YouTube’s Shorts, a platform-within-a-platform that YouTube says now generates 50bn daily views. In this Guide we look at how you can get the most out of Shorts.
Spotify’s recent “Stream On” event generated headlines for the unveiling of its mobile app’s new homepage, but it included a number of other product announcements that, for music marketers, are just as significant – this Guide looks into those tools, and how labels, artists, and their teams can use them to creatively connect with new audiences, and satisfy existing ones.
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
Music Ally kicked off the year by asking 30 of the music industry’s leading lights what – in the wide world of digital music marketing – they were looking forward to in 2023.
It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: […]
