To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.
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Tag: Sandbox Guide
Our Sandbox Guides explain how you can get started in innovative or notable marketing fields. We speak to the experts, who tell us how they are using new platforms, creating new strategies, or building new audiences. The Guides feature cutting-edge case studies, benchmark data and a series of actionable takeaways, so that you can get started immediately. Published every month as part of Sandbox.
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The Sandbox Guide to… creating NFTs (and deciding if you should do it in the first place)
NFTs are undeniably exciting – but are equally confusing, with bloated million-dollar valuations, complicated terminology (a ‘gas fee’ is no longer confined to your rising heating bill) and the feeling that making the wrong move could damage your artist’s career. We think there should be no stupid questions when discussing NFTs – so this Sandbox […]
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The Sandbox Guide to… Marketing Classical Music
Classical music works differently: unlike pop, it’s built around the artist, the composer and the piece of music – and there will be multiple great recordings of one composition. And then there’s the barrier to entry: for many listeners, it’s hard to know where to start, or understand the landscape. But classical music is in […]
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The Sandbox Guide to… Marketing in 2022
Our first Guide of 2022 is designed to help map out your year ahead. We asked 25 thought-leaders in the modern music industry – including Aaron Bogucki, global head of audience development at AWAL, Beth Appleton, chief marketing officer at Jaxsta, Devraj Sanyal, MD & CEO of Universal Music India and South Asia, and Molly […]
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Sandbox Campaigns of the Year: 2021’s best music marketing campaigns
It’s back: and in 2021, our hotly-anticipated Sandbox Campaigns of the Year issue is the biggest ever. This year we had a landslide of submissions – also the most ever – and the task of narrowing the field down was incredibly difficult, as the standard was so high in every entry. This year’s selection is an […]
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The Sandbox Guide to… D2C
Selling direct to consumer (D2C) might not be new, but it’s easier than ever to do – and probably much more important now, too. And it’s not just the pandemic that has turned artists’ heads towards selling D2C – it’s a combination of the tight integration of selling options within social media platforms, the increasingly […]
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The Sandbox Guide To… Snapchat
Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back burner, here’s an in-depth update at what it has to offer today. And that’s a lot: a huge, fast-growing audience […]
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The Sandbox Guide to.. The future of sync, and what it means for you
Today, hundreds of thousands of artists release music and an equally huge number of content creators require music for their output. Sync has become a more nuanced instrument for all involved – and one that’s still a moneymaker and a powerful marketing tool. We’re taking a look at how sync has changed, what the real needs […]
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The Sandbox Guide to… Marketing Hard Rock and Heavy Metal
We can all learn something from the relationship between hard rock and heavy metal artists and their fans. These are among the most misunderstood musical genres, where artists have shifted with the times while remaining true to their core ethos. The fanbase is passionate and loyal, and buy into a band for life – so they need […]
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The Sandbox Guide to… influencer marketing
Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain the windfalls when working with influencers and music.This Guide gives you clear, actionable steps on how to use these […]
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The Sandbox Guide to… breaking into new territories
It goes without saying that in 2021 a hit can come from any corner of the globe and blow up in any market. So how do you find those specific markets where your song or artist will catch fire – and then fan that flame into huge success? This Guide is designed to clarify which […]
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The Sandbox Guide to… Live Audio
Our latest Sandbox Guide walks you through live audio – and how to use platforms like Clubhouse, Spotify’s Greenroom, and Twitter’s Spaces to create loyal fan communities, redefine the concept of “performance”, and host listening parties for new music or re-releases. (It arrives right on time, too: yesterday Spotify announced its Greenroom live audio app soft-launch!). This Guide is […]
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