Tag: sandbox summit

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Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
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Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s...
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Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
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Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke...
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Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another...
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Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks;...
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How can labels and musicians avoid the ‘dry streams paradox’ in 2019?

Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple...
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The Dry Streams Paradox

Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might...
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Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue

In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
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Sandbox Summit 2018 – London #MarketMusicBetter

Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...
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What next for influencer marketing in the music world?

At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
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Making sense of attribution modelling in digital music marketing

In the latest roundup of panels from Music Ally’s recent Sandbox Summit 2018 conference in New York, the focus is on how attribution modelling is changing for digital music marketers, thanks to the rise of streaming and...