Tag: sandbox summit

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What next for influencer marketing in the music world?

At Music Ally’s recent Sandbox Summit conference in New York, one of the major themes was on the growing use of influencer marketing by the music industry. It first cropped up in the day’s opening panel, titled ‘Streaming...
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Making sense of attribution modelling in digital music marketing

In the latest roundup of panels from Music Ally’s recent Sandbox Summit 2018 conference in New York, the focus is on how attribution modelling is changing for digital music marketers, thanks to the rise of streaming and...
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Sandbox Issue 203: The Pause Clause

Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
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The secrets of successful D2C sales: ‘It is about scale and it is about speed’

Direct-to-consumer (D2C) sales of music, merchandise and tickets have been growing in importance for many artists for some time now. So how is this segment of the music industry evolving? A panel at our Sandbox Summit...
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Music marketing in the streaming age: ‘Using the artists here is very important’

Against a backdrop of streaming being hailed – again – as the major driver behind the record industry’s slow but steady return to growth in the IFPI’s numbers for 2017, the importance of streaming services as marketing...
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Music marketing in the voice era: ‘Fans really connect with stories’

At Music Ally's Sandbox Summit NY conference today, the discussion around music-marketing trends inevitably touched on smart speakers and voice assistants, with a panel session focusing on the implications for labels and...
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Trap Nation founder: ‘Views are not the most important things’ on YouTube

“I wanted to find a way that was more productive than drinking and smoking weed with my friends.” That was the impetus behind Andre Benz setting up Trap Nation in 2012 when he was still in high school. It’s the YouTube...
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S-Curve Records’ Steve Greenberg talks startups and music-marketing history

Steve Greenberg is certainly a music man with some pedigree. The renowned music executive and founder of S-Curve Records is also a Grammy-winning producer of hits for artists including Joss Stone, Hanson, Baha Men, Jonas...
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Sandbox Summit 2018 | NYC #MarketMusicBetter

Music Ally is pleased to announce some of the key speakers for Sandbox Summit NYC – the one-day music marketing conference sponsored by Linkfire and Push Entertainment which takes place at Opry City Stage, Times Square,...
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Trap Nation founder Andre Benz talks expansion, labels and more

Andre Benz is the founder of Trap Nation, a YouTube music channel that launched in 2012, and has since grown to 18.8 million subscribers, notching up 6.65bn views in the process. Under the banner of The Nations, it has...
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Trap Nation founder Andre Benz to keynote Sandbox Summit NYC

We’re delighted to announce that Trap Nation founder Andre Benz will be one of the keynote speakers at our Sandbox Summit conference in New York this April. Benz founded the YouTube channel when he was 15, and has grown...
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Digital marketing lessons from WMG, Kobalt and Lounge Books

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of...