Tag: sandbox summit

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AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’

“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit... We are living in a time of abundant opportunity and tech companies are putting music front...
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What more could Spotify and Apple Music do for music marketers?

Streaming services like Spotify, Apple Music and their rivals have been working hard on back-end features for labels, managers and artists. But could they be doing more? The closing panel at Music Ally’s Sandbox Summit...
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Music data and analytics: digging below the surface trends

Every music company in 2017 is facing the challenge of making sense of a torrent of data from streaming services and social networks, among other sources. How to make the most of it? A panel at Music Ally’s Sandbox Summit...
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Going live: how livestreaming video can be used for music marketing

From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in...
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Meet the centennials: SuperAwesome boss talks kids in 2017

The opening session at Music Ally's Sandbox Summit conference in London today was a keynote by Dylan Collins, the CEO of children's network SuperAwesome. His focus was on the new generation of consumers (mainly those under...
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Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying...
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Pitch perfect: the trends around pitching to Spotify and Apple Music playlists

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around...
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Save the date: Music Ally Sandbox Summit on 11 October

We are delighted to announce that we will be holding a major new digital-music-marketing conference later this year. The Sandbox Summit will take place on Wednesday 11 October at the London Art House venue in Islington,...