Consumer concerns around online privacy, and new regulations such as GDPR, COPPA and CCPA are causing complications for tech giants like Facebook, Google and TikTok; and are increasingly seen as […]
Last year, Deezer became the first DSP to actively promote and test a user-centric payment system. At the same time, the streaming service began properly rolling out its own artist […]
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features […]
When it comes to touring, independent artists and their teams often face significant revenue risks. RoadNation aims to help mitigate this risk and drive more fan engagement through a direct […]
Show4me calls itself a “music interaction network”, with the promise of allowing fans to interact with artists in a sort of social media fanclub. Having raised a total of $13.5m […]
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into […]
Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can […]
This issue we’re diving into YouTube and its most recent updates that you should know more about. No, it’s not about resolving its disputes with the music business over the “value gap”. It’s a lot more functional than that – and a lot less thorny.
First up: YouTube Community. Let’s face it, as incredible as YouTube is, every time you want to actually talk to your subscribers, you’re having to hit up another platform – Facebook for live videos, mailing list for merchandise, Instagram for cat pictures and gifs.