sandbox

Sandbox issue 230: Why Email Marketing Is More Important Than Ever

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...

Sandbox Issue 229: Partnerships. How labels are sharing marketing

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...

Sandbox Issue 228: Marketing on a Budget

Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...

The Dry Streams Paradox

Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might...

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in...

Music Ally’s Sandbox 2018 music-marketing report is available now

Every year, Music Ally publishes an end-of-year report for Sandbox, our music-marketing brand, rounding up the best campaigns of the year. 2018's is now available for you to read. As usual we were overwhelmed by the number...

Sandbox Issue 218: 2018’s Best Music Marketing Campaigns

Welcome to our bumper Sandbox End of Year Campaign Special. One of the biggest – but undoubtedly one of the best – jobs for Sandbox every year is to go through the staggering number of entries for our end-of-year overview...

Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...

Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...