sandbox

Tools :: Levellr

The original fan community concept – artist fan clubs – have shifted from physical mailing lists to email lists and now to online messaging platforms like Telegram and Discord. Fan communities are highly desirable at...

Behind The Campaign :: Joakim Berg

Swedish singer and songwriter Joakim Berg first came to prominence as lead singer of pop/rock band Kent. They split in 2016 and thereafter Berg worked behind the scenes. His solo debut, Jag Fortsätter Glömma was released...

Call for entries :: Music Ally Sandbox Marketing Campaigns of the Year 2022

Every December, our final Sandbox report of the year highlights the best, most original and most impactful music marketing campaigns from around the world.

Behind The Single

We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.

Behind The Campaign :: Nova Twins

Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed...

Behind The Campaign :: Patrick Watson

The team at Secret City – Magali Ould, Sarah Labissonière and Nick Younès – explain how a catalogue track going viral on TikTok was used to bridge into a steady flow of new music...

Behind The Campaign :: Everything Everything

Tom Prideaux and Nathan Liddle-Hulme at AWAL explain how the AI philosophy and aesthetic shaped the campaign.

Behind The Campaign :: Knucks

Believe's Jak Ryan, Megan Freimann and Dave Grinnell talk about the campaign, from Kick Game signings and a pop-up shop to Roblox and Genius ads, and a kick-off performance with YouTube music brand Colors.

Behind The Campaign :: Blanco & Mahmood

Lorenzo Gessner (data science & innovation manager at UMG Italy), Eleonora Bianchi (head of digital services & consumption at UMG Italy) and Ludovica Colombo (digital media specialist at UMG Italy) explain how songs are shortlisted...

Tools :: Single Music

A key takeaway from our Sandbox Summit Web3 Special at the end of June includes that NFTs sit alongside physical merch and music in appeal rather than superseding them. And that another good way to think about the opportunities...

Behind The Campaign :: The Smile

Ric Salmon (CEO and co-founder of Driift as well as director at ATC Management), Claire Mas (COO of Driift) and Brian Message (co-founder of Driift as well as partner at ATC Management) talk in detail about The Smile's live-streamed...