The Sandbox Guide to… online launch events
May 18, 2022
Using online events to publicise a new release – or other major announcement – is what counts in 2022. But it’s also easy for one to fizzle out on the launchpad. So whether you want to sneak out snippets on TikTok,...
Behind The Campaign: Rêve
May 18, 2022
Canadian singer Rêve broke through in her home country with her third single, 'CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign...
The Sandbox Guide to… Reddit Music Marketing
April 21, 2022
To get Reddit right, you must know the platform’s quirks – which involves being truly authentic, building trust, and loosening your grip on messaging.
Behind The Campaign :: BRIT Awards 2022
April 20, 2022
Luke Ferrar, innovation director at Polydor, and Giuseppe De Cristofano, director of digital at the BPI, explain how they pulled together all the digital activations for this year’s awards.
Behind The Campaign :: Doja Cat
April 6, 2022
US singer and rapper Doja Cat released her third album, Planet Her, in June 2021 and it was her moment of real crossover, going top 3 in multiple major markets.
Behind the Campaign :: Years & Years
March 23, 2022
Martha Kinn (director at YM&U Music and manager of Years & Years), Stephen Hallowes (marketing director at Polydor), Fiona McAuley (head of digital at YM&U, running social media and digital strategy for Years & Years) and...
Behind the Campaign :: Bonobo
March 9, 2022
Behind The Campaign :: Ed Sheeran
February 23, 2022
Behind The Campaign :: NCS10
February 9, 2022
NCS (NoCopyrightSounds) was set up to address a very real issue – to allow people online to use electronic music in the background of their videos without risking a copyright strike or having their account suspended (or...
Behind The Campaign :: Super-Hi & Neeka
January 26, 2022
‘Following The Sun’ was the result of members of two different acts, who also happened to be siblings, being in the same house during lockdown in 2020. Just like the track arising from the merging of two acts, the label...
Sandbox Campaigns of the Year: 2021’s best music marketing campaigns
December 15, 2021
It’s back: and in 2021, our hotly-anticipated Sandbox Campaigns of the Year issue is the biggest ever. This year we had a landslide of submissions – also the most ever – and the task of narrowing the field down...
Behind The Campaign :: Little Simz
December 1, 2021
The team from AWAL explain how they moved to reintroduce Little Simz, why her videos were treated like movie premieres, how she increased her social media activity (notably on TikTok), why D2C proved to be central to the...
