Behind The Campaign :: Little Simz
December 1, 2021
Little Simz released Sometimes I Might Be Introvert, her fourth studio album, on 3rd September, the follow-up to 2019’s Grey Area. Stephanie Achigbu (marketing director at AWAL and global marketing lead on the Little Simz...
Behind the Campaign :: Jorja Smith
November 17, 2021
British R&B singer Jorja Smith released her debut album, Lost & Found, in 2018 and as a “holding pattern” release between it and her second album proper she released the eight-track Be Right Back in May 2021....
The Sandbox Guide To… Snapchat
November 4, 2021
Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back...
Tools :: Amazon Music for Artists – Release Pitch Tool & Spotlight
November 3, 2021
Since launching their Amazon Music for Artists backend in March 2020, Amazon Music has continued to add new features within the app, and the Spotlight feature or their Twitch integration are useful ways for artists to grow...
Behind The Campaign :: Death Row 30
November 3, 2021
Death Row Records was founded in 1991 and released landmark hip-hop albums by acts such as Dr Dre, Snoop Dogg, Nate Dogg and Tupac as well as the hugely successful Above The Rim soundtrack. Its success was matched with the...
Behind The Campaign :: Noel Gallagher’s High Flying Birds
October 20, 2021
2021 may have marked 25 years since Oasis played Knebworth but it also marked 10 years of Noel Gallagher’s High Flying Birds, the solo project from the band’s chief songwriter that came about after Oasis split. Back the...
Tools :: SyncVault
October 20, 2021
YouTube’s TikTok-style Shorts feature launched in beta a little more than a year ago in India, before expanding globally in June. It’s already generating more than 15bn daily video views and startup SyncVault claims...
Today, hundreds of thousands of artists release music and an equally huge number of content creators require music for their output. Sync has become a more nuanced instrument for all involved – and one that’s still a...
Behind The Campaign :: Aurora
October 6, 2021
‘Cure For Me’ was supposed to be Norwegian singer Aurora’s new single in early 2021 but ‘Runaway’, a track from six years before, was going viral on TikTok. The decision was made to delay ‘Cure For Me’, capitalise...
Behind The Campaign :: Illenium
September 22, 2021
US electronic DJ and producer Illenium released Fallen Embers, his fourth studio album, in July 2021. To build excitement ahead of the album reveal, a real-world scavenger hunt in Denver was set up to let fans hear a chunk...
The Sandbox Guide to… Marketing Hard Rock and Heavy Metal
September 8, 2021
We can all learn something from the relationship between hard rock and heavy metal artists and their fans. These are among the most misunderstood musical genres, where artists have shifted with the times while remaining...
Behind The Campaign :: Rag’n’Bone Man
September 8, 2021
British blues and soul singer Rag’n’Bone Man released his debut album, Human, in February 2017 and it was an international hit. There was a long gap between this and Life By Misadventure, his second album, which came...
