Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020
September 30, 2020
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
Sandbox Issue 260: Twitch for Artists
September 16, 2020
Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest...
Music Ally has just kicked off a new monthly feature. Our Global Experts Panel is a group of international industry leaders, and each month we’ll put a single, vital question to them. The first Panel debuted a couple...
Sandbox Issue 259: Six Months On, What Next?
September 2, 2020
Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...
Music Ally is excited to announce more speakers and networking details for our forthcoming Sandbox Summit Global event. New Speakers mxmtoon, Artist (US) The Future of Playlists Lizzy Szabo, Editor, North America,...
Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different...
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw...
Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation...
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
Sandbox Issue 254: The Rise of Music Podcasts
June 10, 2020
Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music...
Sandbox Issue 253: Music Marketing in Lockdown
May 28, 2020
Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but...
