Behind The Campaign :: Rag’n’Bone Man
September 8, 2021
British blues and soul singer Rag’n’Bone Man released his debut album, Human, in February 2017 and it was an international hit. There was a long gap between this and Life By Misadventure, his second album, which came...
Behind The Campaign :: Warner Italy’s Summer Playlist
August 25, 2021
Normally in Behind The Campaign we focus on a single artist (typically around an album release); but, to break with convention slightly, we are instead looking at a cross-artist playlist campaign run by Warner Music Italy...
The Sandbox Guide to… influencer marketing
August 11, 2021
Influencer marketing in 2021 is more strategic and reliable than ever, with the pandemic only making it extra-popular. It’s also essential to get the nuanced parts right: so here’s how to avoid the pitfalls and attain...
Behind The Campaign: The Coral
August 11, 2021
Coral Island is the 10th studio album from British neo-psychedelic indie band The Coral, released on Run On/Modern Sky on 30th April. Named after a fun park in Blackpool and designed as a double concept album, it was heavily...
The Sandbox Guide to… breaking into new territories
July 14, 2021
It goes without saying that in 2021 a hit can come from any corner of the globe and blow up in any market. So how do you find those specific markets where your song or artist will catch fire – and then fan that flame into...
Behind The Campaign: Vacations
July 14, 2021
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
Seasoning finale: Sault make new album available for just 99 days Sault are an anonymous and highly mysterious collective in the UK, creating R&B filtered through house music and disco. They released two albums (5 and...
Tools: RightsHUB
June 30, 2021
RightsHUB CEO Lee Morrison has nearly three decades of experience in distribution, starting from packing records in warehouses, and taking in stops as Head of Digital at Skint/Loaded, and as General Manager at Believe UK...
Behind The Campaign: Valley
June 30, 2021
After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...
The Sandbox Guide to… Live Audio
June 17, 2021
Our latest Sandbox Guide walks you through live audio – and how to use platforms like Clubhouse, Spotify’s Greenroom, and Twitter’s Spaces to create loyal fan communities, redefine the concept of “performance”,...
Behind The Campaign: L’Impératrice
June 17, 2021
French pop band L’Impératrice released their second album, Tako Tsubo, in March 2021. It was originally planned for summer 2020 but was postponed due to the pandemic. The lead single actually came out in April 2020 so...
UK garage: Jorja Smith gets automotive to launch new single To tease her new album, British R&B singer Jorja Smith set up a website advertising what appears to be a garage called Nice Motors. A photo of a car (tellingly...
