Tag: Saregama
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Indian short-video app Chingari signs deal with label Saregama

Avatar photo by Stuart Dredge

India has been a fascinating market for short-video apps since TikTok was banned there in the summer of 2020. That sparked a surge of launches of local rivals, with Moj, Josh and Chingari among those to have grown rapidly.

In turn, these apps’ use of music roused the wrath of labels in India due to their lack of licensing deals, with threats of legal action leading to a steady flow of agreements being signed.

The latest example is a deal between Chingari and label Saregama, which will now be making its catalogue of more than 130k tracks available in the app.

Chingari was downloaded 50m times in a six-month timespan earlier this year, according to reports. It also recently launched its first crypto token, $GARI, making it the first social app in India to explore that area.

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Indian music industry debates potential for paid music subs

by Amit Gurbaxani

“I think we’re on course,” said Blaise Fernandes, the president and CEO of India’s official recorded music industry body the Indian Music Industry, when asked on a status update on the country’s plan to break into the top ten of the world’s biggest music markets by 2022, at this year’s edition of the annual All About Music conference on Tuesday.

“For us to get to the top ten, we’ve got to double our revenues, we’re at $150 million, we’ve got to get to $300 million,” Fernandes told moderator, Outdustry’s Ed Peto at a panel entitled ‘Musicnomics: Making Sense Of Money In The Music Business’.

Among the drivers that Fernandes said would help India in reaching its destination, is an “underexploited” public performance market; the estimated 830 million smartphone users the country is expected to have by 2020; and a “$2.5 billion digital advertising market” owing to which “you’re going to see a lot sync opportunities”.