Tag: scavenger hunt
Sandbox Issue 241: Music Merchandising Moves On
Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could...
November 28, 2019
Spotify joins BTS’ global ‘Armypedia’ scavenger hunt campaign
K-Pop megastars BTS are preparing for the release of their new album, ‘Map of the Soul: Persona’, in April. There’s an interesting digital-marketing campaign going on ahead of the release too. It’s a scavenger hunt...
March 19, 2019
Lady Antebellum online scavenger hunt boosts mailing list
Country band Lady Antebellum have signed up 21,000 new fans to their mailing list thanks to an online scavenger hunt that was launched earlier this month. It takes the form of a virtual board game that directs fans to different...
August 30, 2011