Tag: scavenger hunt
Sandbox Issue 241: Music Merchandising Moves On
A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...
November 28, 2019
Spotify joins BTS’ global ‘Armypedia’ scavenger hunt campaign
K-Pop megastars BTS are preparing for the release of their new album, ‘Map of the Soul: Persona’, in April. There’s an interesting digital-marketing campaign going on ahead of the release too. It’s a scavenger hunt...
March 19, 2019
Lady Antebellum online scavenger hunt boosts mailing list
Country band Lady Antebellum have signed up 21,000 new fans to their mailing list thanks to an online scavenger hunt that was launched earlier this month. It takes the form of a virtual board game that directs fans to different...
August 30, 2011