Sendmate boss defends messaging bots after marketer criticism
It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas...
November 16, 2018
Record Bird shuts down its apps and site in Sendmate pivot
Music discovery service Record Bird is shutting down its apps and website, as the company pivots to focus on its Sendmate messaging-marketing B2B tool. We liked Record Bird as a service: a feed of everything new from...
July 20, 2018
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018