Google’s latest search feature is official posts from musicians
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
March 8, 2018
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
May 24, 2017
Shakira and Rovio talk Love Rocks: ‘It really is a joint venture’
I just got Shakira’s ‘She Wolf’ album, and I paid for it in matches. Not of the firemaking kind, though: this isn’t some pop-up vinyl shop in Shoreditch with a quirky bartering payment system. Although give it time... ‘She...
November 5, 2015
Shakira teams with Angry Birds firm for Love Rocks mobile game
Shakira is the latest celebrity to launch her own mobile game, in partnership with Angry Birds publisher Rovio Entertainment. Love Rocks was released late last week, and involves swapping gems to make matches – more...
October 19, 2015
The latest star of Angry Birds is… Shakira?
Shakira is the latest music star to appear in a mobile game, although in her case she is fluttering into an established franchise, rather than following Katy Perry, Britney Spears and Nicki Minaj in striking a deal to launch...
September 17, 2015
Sandbox 130 – Direct Message
Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and Snapchat to plump...
April 8, 2015
Shakira holds Facebook baby shower for charity
Shakira was the first artist to reach 100m Likes on Facebook. Now she’s using her clout on the social network to raise money for charity UNICEF with an online “baby shower” ahead of the birth of her second child.
January 30, 2015
Sandbox 120 – Webpage Turner: Building a Killer Artist Website
Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship. We speak...
November 5, 2014
Shakira promotes new toy range with a web series
Shakira’s latest commercial endeavour is a line of six toys and baby items with Fisher-Price, from a musical bouncer to alphabet blocks. The accompanying marketing campaign has an interesting digital element though: a web...
October 27, 2014
Shakira’s ‘La La La’ is the most-shared ad of all-time
BREAKING NEWS: Shakira is quite popular on YouTube. But the latest story about her online success is about her song ‘La La La’, whose music video doubled as an ad for Activia yoghurts. Online video firm Unruly...
July 31, 2014
Shakira is first Facebook page to reach 100m fans
Once upon a time, Lady Gaga and Justin Bieber were generally the stars scrapping it out whenever a social media milestone was about to be hit. Nowadays, it’s more likely to be Rihanna and Shakira. The former has the most-watched...
July 21, 2014
Katy Perry, Spinnin’ Records and Shakira still riding high on YouTube
It’s rare for a music channel to knock gaming goliath PewDiePie off the top of the YouTube charts, and that didn’t happen in April: with 296.6m views, his channel remained the biggest in the world last month according...
July 18, 2014