It’s fair to say Shakira is having a bit of a moment at the start of 2023, thanks to her recent Bzrp Music Session.
Tag: Shakira
Posted inNews
New Black Eyed Peas track to premiere in mobile game Beatstar
Well, ‘Don’t You Worry’ isn’t just a new Black Eyed Peas track: it’s a collaboration with Shakira and David Guetta.
Posted inNews
MakersPlace reveals plans for NFTs with Sony Music artists
Shakira is one of the artists involved, with a collection of NFTs based on “the fantastical world of Caloris, a place ruled by women in an intergalactic landscape
Posted inNews
Shakira and KT Tunstall sell stakes in their music catalogues
Two more musicians are selling their rights – or at least part of them – to investment companies. Shakira is the latest to throw in her lot with Hipgnosis Songs […]
Posted inNews
Google’s latest search feature is official posts from musicians
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads.
They’ll be happier about Google’s latest search feature, which has been announced tonight. It’s called ‘search posts’, and will offer social network-style updates from musicians that appear when they are searched for.
“The next time you’re wondering about Lorde’s upcoming tour dates or Steve Aoki’s new music video, you can hear the update directly from them – plus Sia, Son Little, Sofi Tukker, Shakira, and Kygo – through a post in Search,” explained Google’s blog post.
Posted inSandbox
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a group and no way of automating messages; but there are equally huge opportunities. We speak […]
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Posted inAnalysis, News
Shakira and Rovio talk Love Rocks: ‘It really is a joint venture’
I just got Shakira’s ‘She Wolf’ album, and I paid for it in matches. Not of the firemaking kind, though: this isn’t some pop-up vinyl shop in Shoreditch with a quirky bartering payment system. Although give it time…
‘She Wolf’ is a free download for anyone who manages to reach level 12 in Shakira’s new gem-matching mobile game Love Rocks. Albeit only in the Android version of the game in 10 countries, through a partnership with Google Play.
Even so, it’s a glimpse at ambitions for the game – a joint venture with Angry Birds developer Rovio Entertainment – that go beyond simply making money from in-app purchases.
Posted inMarketing, News
Shakira teams with Angry Birds firm for Love Rocks mobile game
Shakira is the latest celebrity to launch her own mobile game, in partnership with Angry Birds publisher Rovio Entertainment.
Love Rocks was released late last week, and involves swapping gems to make matches – more Bejeweled than Candy Crush Saga, if you know your mobile puzzle sub-genres.
Posted inAnalysis, News
The latest star of Angry Birds is… Shakira?
Shakira is the latest music star to appear in a mobile game, although in her case she is fluttering into an established franchise, rather than following Katy Perry, Britney Spears and Nicki Minaj in striking a deal to launch her own.
Fluttering is the right word, too: Shakira is now a playable character in Angry Birds Pop, the mobile puzzle game from Finnish developer (and Angry Birds inventor) Rovio Entertainment.
What’s more, “Shakira Bird” will be taking her never-fibbing hips to two other Angry Birds games in the coming months: Angry Birds Friends and the recently-launched Angry Birds 2.
Posted inMarketing, Sandbox
Sandbox 130 – Direct Message
Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and Snapchat to plump up their marketing with new entrants like Rithm also signing deals with labels and […]
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Posted inNews
Shakira holds Facebook baby shower for charity
Shakira was the first artist to reach 100m Likes on Facebook. Now she’s using her clout on the social network to raise money for charity UNICEF with an online “baby […]
Posted inMarketing, Sandbox
Sandbox 120 – Webpage Turner: Building a Killer Artist Website
Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship. We speak to those who are investing heavily in artist sites about why they have their […]
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