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ShareChat taps Audible Magic for copyright-spotting tech

Indian social media company ShareChat has become the latest customer for Audible Magic’s rights management and content recognition tech.

It will be used to “proactively address both licensed and misuses of copyright media” on ShareChat’s app, which has more than 160 million monthly active users.

Besides that app, the deal also includes ShareChat’s separate TikTok rival app Moj, which launched earlier this summer, and grew to 80 million active users by September.

Other short-video apps in India have been fielding takedowns from music rightsholders, and while ShareChat has been signing licensing deals that include Moj, the Audible Magic deal will be helpful for policing its platforms too.

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ShareChat’s Times Music deal includes short-video app Moj

Moj is one of the short-video apps making hay in India in the wake of TikTok’s ban there. Launched in July, it grew to 50 million users within a month, then 80 million by late September, when its parent company ShareChat raised $40m of funding to continue the momentum.

ShareChat said then that partnerships with music labels would be one use for the funding: a sensible strategy, as Indian rightsholders have been rumbling about the lack of licences in the short-video space generally there.

A week on, there’s news of a deal: ShareChat has inked an agreement with Times Music that covers both Moj and its existing ShareChat social app. It includes Times Music’s catalogue, and also that of Punjabi-music label Speed Records.

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ShareChat raises $40m to grow Indian short-video app Moj

We wrote about Moj in August: it’s one of the short-video apps that launched in the wake of TikTok’s ban in India earlier this year.

By August, Moj – which was a spin-off from social networking company ShareChat – had 50 million users. Now ShareChat has raised $40m of new funding to continue driving Moj’s growth.

News site Entrackr reported the funding (initially as $35m-$40m) suggesting that it’s part of a round that could eventually reach more than $100m.