Merchandise has been part of Spotify for a while now, and the company is increasing its efforts to help artists use that feature.
A key takeaway from our Sandbox Summit Web3 Special at the end of June includes that NFTs sit alongside physical merch and music in appeal rather than superseding them. And […]
The reasons why are interesting for anyone who’s thinking about e-commerce for music artists.
E-commerce firm Shopify is steadily signing up the biggest music streaming and social services as partners.
Berlin startup Fuel has got its pitch well-tuned for investors in 2022: it is launching a ‘Shopify for NFTs’ for creators, musicians included.
It’s only a few months since we were writing about a partnership between smart-links fim Linktree and ecommerce platform Shopify.
Smart-links firm Linktree has announced a deal with ecommerce company Shopify, which will help its users to sell their merch and other products from their links.
Earlier this year, Spotify’s chief content and advertising business officer Dawn Ostroff said that nearly 370,000 artists had featured tickets or merch on their profiles, and promised that “looking ahead we’re going to focus on powering that revenue stream too”.
Today we’re seeing part of that plan: a new partnership with ecommerce firm Shopify. Artists will be able to link their Shopify stores with their Spotify profiles, choosing three items to feature on the latter.
The integration is in beta, during which artists around the world will be able to do this, but the merch will only be seen by listeners in the US, UK, Australia, Canada and New Zealand. Shopify will be offering a 90-day free trial of its service to Spotify artists who are signing up for the first time, as part of the deal.
Single Music is a startup that makes a ‘monetised video’ tool for ecommerce platform Shopify, so that artists using the latter to sell merch can also use it for ticketed livestreams.
The company says that it has sold nearly a million tickets and generated more than $22m of revenue for its clients since the beginning of the Covid-19 pandemic.
It has been choosing which artists to work with – including Def Leppard, Smashing Pumpkins and Korn – but now it is opening up the tool so that it can be used by any artist on Shopify on a self-serve basis.
TikTok is working hard to add and improve its ecommerce features. The latest example: an expansion of its deal with Shopify to test ‘TikTok Shopping’.
We reported earlier this month on plans for Billie Eilish’s first livestream, the $30 ‘Where Do We Go? The Livestream’ concert on 24 October.
Startup Maestro is the technical partner, and it’s been talking about a new partnership with ecommerce firm Shopify that will see merch sold during the event.
Open to all artists using the platform, it will let fans browse and buy merchandise within the livestream, rather than being pushed out to another website.