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Spotify steps up artist merch efforts with Shopify deal

Earlier this year, Spotify’s chief content and advertising business officer Dawn Ostroff said that nearly 370,000 artists had featured tickets or merch on their profiles, and promised that “looking ahead we’re going to focus on powering that revenue stream too”.

Today we’re seeing part of that plan: a new partnership with ecommerce firm Shopify. Artists will be able to link their Shopify stores with their Spotify profiles, choosing three items to feature on the latter.

The integration is in beta, during which artists around the world will be able to do this, but the merch will only be seen by listeners in the US, UK, Australia, Canada and New Zealand. Shopify will be offering a 90-day free trial of its service to Spotify artists who are signing up for the first time, as part of the deal.

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Single Music opens up its video streaming for Shopify stores

Single Music is a startup that makes a ‘monetised video’ tool for ecommerce platform Shopify, so that artists using the latter to sell merch can also use it for ticketed livestreams.

The company says that it has sold nearly a million tickets and generated more than $22m of revenue for its clients since the beginning of the Covid-19 pandemic.

It has been choosing which artists to work with – including Def Leppard, Smashing Pumpkins and Korn – but now it is opening up the tool so that it can be used by any artist on Shopify on a self-serve basis.

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Billie Eilish merch store will be integrated into livestream

We reported earlier this month on plans for Billie Eilish’s first livestream, the $30 ‘Where Do We Go? The Livestream’ concert on 24 October.

Startup Maestro is the technical partner, and it’s been talking about a new partnership with ecommerce firm Shopify that will see merch sold during the event.

Open to all artists using the platform, it will let fans browse and buy merchandise within the livestream, rather than being pushed out to another website.