Tag: short video

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YouTube Shorts gets David Bowie clips to promote ‘Moonage Daydream’

There's a buzz around new David Bowie documentary 'Moonage Daydream', and now YouTube is getting in on the promotional action.
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‘Sounds on Shorts’ boosts music discovery from YouTube Shorts

YouTube's TikTok-style Shorts feature is growing rapidly: up to 30bn daily views and 1.5 billion monthly viewers according to the company's latest stats.
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Leak reveals Instagram’s concerns over falling Reels engagement

The report is based on internal research from Meta: a document titled 'Creators x Reels State of the Union 2022' published in August.
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India’s short-video market tipped to reach $19bn by 2030

We've been following with keen interest the explosion of short-video apps in India since TikTok was banned there in the summer of 2020.
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DistroKid launches Spotify Canvas video-making tool

DistroKid has launched a “Spotify Canvas Generator,” which allows users to create the short videos that loop while a song plays in-app.
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YouTube Shorts gets a Blackpink challenge… and watermarks

YouTube's mission to deploy the biggest music stars in support of its short-video format continues.
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Meta adds Reels features and expands Horizon Worlds rollout

Intensifying competition around short videos is spurring a blizzard of new features across TikTok, Instagram/Facebook, Snapchat and others.
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Ofcom explores music’s streaming and short-video evolution

Ofcom's latest Media Nations consumer research has plenty of points of interest for the music industry.
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The Sandbox Guide to… TikTok without the burnout

TikTok is a hit machine: designed for international virality, with music at its core. It’s no surprise that it’s become the music industry’s social media focus – and thus potentially a path to artist burnout. So...
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Business accounts can now turn Instagram Reels into ads

Meta is mustard-keen right now to make its short-video Reels format central to its various apps, particularly Instagram.
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YouTube says Shorts are helping artists add more subscribers

The company has been talking about what the latest YouTube Shorts data mean for musicians, and offered a new stat.
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Meta tests NFTs on Facebook and Instagram video / Reels swap

Meta's latest tests on its flagship social networks may both be of interest to the music industry.