Tag: short video

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#ClassicalMusic TikTok challenge racks up more than 734m views

There's an interesting trend bubbling on TikTok at the moment, fuelled by the app itself, as it seeks to prove its worth to a growing number of music genres.
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Indian short-video app Chingari signs deal with label Saregama

India has been a fascinating market for short-video apps since TikTok was banned there in the summer of 2020. That sparked a surge of launches of local rivals, with Moj, Josh and Chingari among those to have grown rapidly. In...
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“It’s like having a focus group for each track”: how a sea-change in A&R and music discovery is leveling the playing field for artists

This is a post by Andreea Gleeson, Chief Executive Officer of TuneCore (pictured), who writes about what she sees as a “sea change in A&R” – how artists are now testing and releasing songs through the new musical...
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TikTok is the latest platform promoting Ed Sheeran’s new album

The rollout of the campaign for Ed Sheeran's new album '=' continues, with another big tech platform joining the fun this week. TikTok has launched an exclusive AR 'special effect' (its equivalent of Snapchat's lenses) based...
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Pepsi challenges generated billions of views on MX TakaTak

The brand started by commissioning a track from musician Yashraj Mukhate and asked MX TakaTak users to show off their best dance moves to it on the app.
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Embattled Facebook to make young adults its new ‘North Star’

What a month Facebook is having, in a bad way, as a range of news organisations get stuck in to a treasure trove of leaked documents showing its inner workings.
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Report claims India now has 240m users of short-video apps

Plus estimates that short-form video will soon be the second biggest 'platform' by time spent in India, behind only Facebook and Google properties.
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Tools :: SyncVault

YouTube’s TikTok-style Shorts feature launched in beta a little more than a year ago in India, before expanding globally in June. It’s already generating more than 15bn daily video views and startup SyncVault claims...
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YouTube Shorts is one year old: ‘What we’ve learned so far’

YouTube's TikTok-style Shorts feature launched a year ago in India in beta, and the company has celebrated the anniversary by setting out some of the lessons learned from its first year.
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10 things we learned about India’s music industry at All About Music 2021

The fifth edition of annual Indian conference All About Music that took place during the last week of September was, unsurprisingly, its second virtual instalment. It was also its biggest with over 240 speakers delivering...
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SyncVault launches music promo service for YouTube Shorts

SyncVault is launching a 'music promo platform' specifically focusing on YouTube Shorts, with the aim of rewarding YouTubers for using music by its label clients in their short videos.
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1 to the b(n): TikTok has more than 1bn monthly active users

If you don't know them, they're one to the bn, coming in hard, you better watch it, er, Instagram. Okay, that's enough TikTok viral rap references. The news is that the short-videos app has officially reached the milestone...