Yesterday we reported on YouTube’s announcement that it would be enabling music partners to request removals of deepfake content.
Lead: Twitch for artists – Artists were drifting towards livestreaming platform Twitch before COVID-19 hit, and Twitch has been making overtures to musicians for a while. But since live performance was halted, interest in the platform has never been higher, and Twitch is welcoming artists – and their fans – with open arms. But Twitch demands […]
A moment of relief for TikTok executives: a music story making headlines, rather than the latest revelation about the company’s potential sale or ban in the US. TikTok is getting a “five-day premiere” of the new single from David Guetta and Sia, and it’s a useful pointer to how the app is developing as a platform for music marketing.
‘Let’s Love’ comes out on Friday (11 September) on streaming services, but a 15-second edit will be available for TikTok users to make videos with from today, as part of an official #LetsLove challenge that’s being promoted by Guetta through his TikTok profile. “Can we go over difficult times together? Use the #letslove to show us how you stay positive: fitness, dance, drawing… it’s your time to shine,” is how the challenge words it.
It’s one of the most high-profile examples of a track (or rather, a portion of it) being made available on TikTok before its official release date, with the aim of whipping up the kind of virality that will generate an early spike in streams elsewhere come Friday. We’ll see today whether the label (or, indeed, TikTok itself) is putting some marketing budget into getting popular influencers on the app to join the challenge.
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads.
They’ll be happier about Google’s latest search feature, which has been announced tonight. It’s called ‘search posts’, and will offer social network-style updates from musicians that appear when they are searched for.
“The next time you’re wondering about Lorde’s upcoming tour dates or Steve Aoki’s new music video, you can hear the update directly from them – plus Sia, Son Little, Sofi Tukker, Shakira, and Kygo – through a post in Search,” explained Google’s blog post.
Music Ally’s latest Sandbox digital music marketing report was published yesterday, and is available to read for all subscribers.
Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans are spending most of their time (on messaging apps as opposed to on websites or email). Bastille […]
Fans looking to try Sia’s new album before buying it on Apple’s iTunes store yesterday didn’t get quite as much chance to sample its tracks: for a while, the album’s […]