Entertainment mogul and ‘Idol’ founder Simon Fuller has been busy with his multi-national pop band Now United in recent years, but now he’s got a new project on the go.
It’s a partnership with TikTok to put a new group together. The press release doesn’t have many details other than the promise of an “in-app audition process on TikTok”, and the focus on “extraordinary undiscovered artists”.
With a growing number of TikTok stars having signed label deals in recent months, it’s fair to say there’ll be plenty of interest in the project. Cue super-bullish canned quotes!
