Tag: skepta

The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s...

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in...

Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...