Tag: smart links

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Feature·fm adds conversion data from Anghami, Qobuz and more

We've reported on Linkfire's various partnerships to get conversion (or 'attribution') data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed,...
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Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
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Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
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Smart links market heats up with Linkfire, Beatchain, ToneDen

You wait for a news story about ‘smart links’ for music marketing to come along, then three turn up at once… Linkfire has announced its latest conversion-data deal with a streaming service: Deezer. Artists...
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Linkfire’s latest streaming data partnership is with Deezer

Music marketing firm Linkfire has announced a deal with Deezer to access data on what music listeners do after following one of its 'smart links' to the streaming service. Artists, labels and marketers using Linkfire will...
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Linkfire adds ‘Artist Bio Link’ feature for musicians

Music marketing platform Linkfire has a new feature that could be very useful for artists. It’s called ‘Artist Bio Links’. According to Linkfire, it “brings together all your promotions in one personalised...
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Soundplate launches cover-art generator for music playlists

We haven’t written about Soundplate before, but it’s one of the companies creating marketing tools for artists and labels: its best-known product is Soundplate Clicks, a smart-links tool competing with the likes...
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Tools. Toneden: Automated Social Marketing

With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget.  It’s therefore great...
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Sandbox Issue 241: Music Merchandising Moves On

Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could...