Smart-links and analytics firm Linkfire has been a big buddy of Apple for some time now. Podcasts are their next shared frontier.
Linkfire, Linktree, Feature·fm, EventBrite’s ToneDen… musicians and labels are spoiled for choice when it comes to smart-links tools.
Pre-saves, where fans sign up to add a new release to their streaming library in advance – have become a standard part of music.
With the increasing popularity of online video content consumption, music industry professionals are seeking new ways to increase their artists’ reach, fan engagement, and ultimately, generate revenue. Social media channels thus play a pivotal role in shaping the industry. However, measuring the value of the video assets and monetising them can be challenging. Remedy is […]
Instagram has been famously restrictive when allowing users to post links to external websites: only one link was allowed, and that was only possible in your bio at the top […]
Smartlinks now play a vital role in music marketing campaigns. And the marketplace of link providers has grown accordingly – and so has competition among them. Platforms are constantly evolving […]
Twitter appears to have already u-turned on the plan, but the CEO of Linktree has nevertheless strongly criticised the idea.
These are unsettling times for Twitter’s community with owner Elon Musk see-sawing between policy changes, user suspensions and grand ideas…
Using smart-links to direct fans to their preferred streaming service is a long-established part of music marketing.
Smart-links firm Linktree has launched a new feature called ‘Payment Lock’ which aims to help people charge for access to exclusive content.
We’ve talked a lot about how smart link services are evolving to differentiate themselves from the competition and to provide more and more useful tools for artists and their teams. […]
Mandolin’s next move? Fan analytics and a richer-media take on smart links. It is launching two new services for artists.