Tag: smart links

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Mandolin expands beyond livestreaming into fan analytics

Mandolin's next move? Fan analytics and a richer-media take on smart links. It is launching two new services for artists.
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Linktree’s new marketplace shows off its app integrations

Linktree has launched its latest feature for people (including musicians) using its smart-links service.
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Tools :: Crowdmouth

The link-in-bio marketplace has become very crowded over the last few years. This has also spawned innovation in the space – with platforms finding unique ways to add value on top of the regular ‘multiple links in...
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Tools :: Feature•fm

When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, or DSP follows –  are of...
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Smart-links heat up with Linktree funding and Amplify acquisition

Smart-links have become a key part of most music marketing campaigns in recent years, but now the sector is heating up for investor interest too.
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Linkfire buys SmartURL in smart-links consolidation move

Smart-links and music marketing firm Linkfire went public in June with a listing in Stockholm. Now it's making a bold expansion move by acquiring one of its main rivals, SmartURL. The latter is the US firm, based in Boston,...
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Believe launches its own smart-links tool powered by Soundsgood

There is no shortage of tools available for artists and labels to create ‘smart links’ for promoting their music and getting useful data on fans.
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Tools: Amplify.link

We’ve written about a handful of music smart linking services over the past couple of years. It’s a crowded marketplace with the likes of Linkfire, Feature·fm, ToneDen or stge·io all competing to bring the most value...
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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
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Feature·fm adds conversion data from Anghami, Qobuz and more

We've reported on Linkfire's various partnerships to get conversion (or 'attribution') data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed,...
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Tools: Smart links roundup

Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
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Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...