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Linkfire buys SmartURL in smart-links consolidation move

Smart-links and music marketing firm Linkfire went public in June with a listing in Stockholm. Now it’s making a bold expansion move by acquiring one of its main rivals, SmartURL.

The latter is the US firm, based in Boston, which has been working with artists and other clients since 2011.

“They started years before us, they’ve kind of pioneered this industry,” Linkfire CEO Lars Ettrup told Music Ally, in an interview for our Music Ally Focus podcast which has been released today.

“They started this smart linking kind of space… Really what we’re looking for here is someone that is interested in building a bigger play to service labels and artists at a much greater scale.”