Music Ally Report:: Q3 2020 Edition
Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video...
October 26, 2020
Snapchat now has 249m daily active users and booming AR usage
In our latest Music Ally report, we examined how Snapchat had bounced back from a worrying-looking flattening of its user growth in 2018. That bounceback is continuing, judging by parent company Snap’s financial results...
October 21, 2020
Report: TikTok now more popular than Instagram with US teens
Investment bank Piper Sandler publishes a semi-annual study of US teenagers – 9,800 of them for its latest drop. It covers all kinds of topics, from social and political issues to favoured brands, but digital habits...
October 8, 2020
Smule adds Snapchat lenses to its AutoRap music app
Music apps firm Smule is the latest company to use the Snap Camera Kit launched by Snapchat’s parent company. Smule has integrated it into its AutoRap app, which lets people choose beats, rap over the top and share the...
October 6, 2020
As Twitch Sings shuts down, Snapchat gets a karaoke game
Twitch recently announced that it was shutting down its karaoke game Twitch Sings, including removing all the archived broadcasts and clips using it. But where one karaoke game closes, another one pops up backed by a different...
September 14, 2020
How do social media camera filters work, how much do they cost to make, and are they worth the investment?
In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
August 26, 2020
Snap strikes deals for licensed music in Snapchat app
Snapchat's parent company Snap Inc has signed music licensing deals with Warner Music Group, Warner Chappell, Universal Music Publishing, Merlin and a number of members of US publishing body the NMPA. Bloomberg reported...
August 3, 2020
Snapchat parent company publishes its first diversity report
Call us cynics if you like, but if we were a prominent tech company publishing our first ever diversity report, showing that our leadership team (VP and above) was 74.2% white and 69.7% male, we'd do it on a day when four...
July 30, 2020
Sandbox Issue 257: Filter Tips. Making camera effects connect
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
July 22, 2020
New Snapchat features include music lenses and mini apps
Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...
June 12, 2020
Snapchat now has 229m daily users (but still big net losses)
Snapchat’s parent company Snap published its latest quarterly financial results yesterday, revealing another jump in its daily active users total. At the end of March, Snapchat had 229 million daily active users, up...
April 22, 2020
Snap financials reveal user growth but also heavy losses
Social app Snapchat ended 2019 with 218 million daily active users, having added 31 million during the year as a whole – 17% year-on-year growth. That’s according to parent company Snap’s latest financial results,...
February 5, 2020