Tag: snapchat

Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed...

Snapchat versus Instagram may be the existential social-app battle of 2018 (and by that we mean it looks more existential for Snapchat) but yesterday gave us the chance to compare its performance with another social network,...

Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...

Snap, Inc’s ambitions to do more with original, produced video in its Snapchat app are well known. Last night, the company unveiled its first slate of ‘Snap Originals’ shows, which it has commissioned from a group of...

If you have some time on your hands this morning, there’s a 6,500-word internal memo from Snapchat CEO Evan Spiegel to read, after it leaked to (and was published in full by) tech-news site Cheddar. It’s something of...

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...

Music IS social, and it always has been. We talk (and argue!) about it; we watch concerts together; go clubbing together; experience it as a communal soundtrack for birthday parties and religious worship and much, much more… Any...

Snap, Inc reported its latest quarterly financial results last night, and the show the first ever quarterly decline in daily active users (DAUs) since Snapchat first launched. Ouch. Snapchat ended June with 188 million...

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...

Snap, Inc had an arm’s-length policy regarding social stars on Snapchat for a long time, with a strong sense that the company was eager for brands to spend money on its ad units rather than on influencer marketing that...

Having created the most talked-about music video of 2018 with ‘This Is America’, Childish Gambino is also getting up to some inventive stuff with Snapchat. Gambino and RCA Records worked with Snap to create a new Snapchat...

When Snap, Inc launched its Snap Kit for developers recently, Pandora was the first music-streaming service to hop on-board, with plans to add sharing to Snapchat as a feature. Now that feature is actually launching. “Now...