Tag: snapchat

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Music Ally Report:: Q3 2020 Edition

Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video...
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Snapchat now has 249m daily active users and booming AR usage

In our latest Music Ally report, we examined how Snapchat had bounced back from a worrying-looking flattening of its user growth in 2018. That bounceback is continuing, judging by parent company Snap’s financial results...
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Report: TikTok now more popular than Instagram with US teens

Investment bank Piper Sandler publishes a semi-annual study of US teenagers – 9,800 of them for its latest drop. It covers all kinds of topics, from social and political issues to favoured brands, but digital habits...
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Smule adds Snapchat lenses to its AutoRap music app

Music apps firm Smule is the latest company to use the Snap Camera Kit launched by Snapchat’s parent company. Smule has integrated it into its AutoRap app, which lets people choose beats, rap over the top and share the...
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As Twitch Sings shuts down, Snapchat gets a karaoke game

Twitch recently announced that it was shutting down its karaoke game Twitch Sings, including removing all the archived broadcasts and clips using it. But where one karaoke game closes, another one pops up backed by a different...
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How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
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Snap strikes deals for licensed music in Snapchat app

Snapchat's parent company Snap Inc has signed music licensing deals with Warner Music Group, Warner Chappell, Universal Music Publishing, Merlin and a number of members of US publishing body the NMPA. Bloomberg reported...
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Snapchat parent company publishes its first diversity report

Call us cynics if you like, but if we were a prominent tech company publishing our first ever diversity report, showing that our leadership team (VP and above) was 74.2% white and 69.7% male, we'd do it on a day when four...
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Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
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New Snapchat features include music lenses and mini apps

Yesterday, Snapchat’s parent company Snap, Inc announced a swathe of new features for the social app, including some that are directly relevant to music. One of those features is dedicated music lenses, explained yesterday...
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Snapchat now has 229m daily users (but still big net losses)

Snapchat’s parent company Snap published its latest quarterly financial results yesterday, revealing another jump in its daily active users total. At the end of March, Snapchat had 229 million daily active users, up...
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Snap financials reveal user growth but also heavy losses

Social app Snapchat ended 2019 with 218 million daily active users, having added 31 million during the year as a whole – 17% year-on-year growth. That’s according to parent company Snap’s latest financial results,...