Snapchat Discover launches with strong curation focus: ‘This is not social media’
Messaging app Snapchat has launched its new entertainment section, Discover, as predicted. But don't, whatever you do, describe it as social media. The new section will offer content (including videos) from a range of...
January 27, 2015
Snapchat expected to announce new ‘Discover’ feature today
You’d be forgiven for wondering whether there was much left to announce, so comprehensively have Snapchat’s plans to add media to its messaging app been covered in recent months. Still, ‘Discover’ will be announced...
January 27, 2015
Snapchat raised $485m of new funding at a $10bn valuation
What better time to publish a financial filing revealing a whopping great funding round than New Year’s Eve? That’s what messaging app Snapchat did, for a round totalling $485.6m that reportedly values the company at...
January 6, 2015
Snapchat debuts new ad format for American Music Awards
This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new ‘Our Story’ stream...
November 30, 2014
Spotify and Vevo could soon be integrated into Snapchat
There are still plenty of people still snarking at Snapchat for being little more than a way for teenagers to swap compromising photos that are shared in haste and repented at leisure. But actually, it’s much more interesting...
November 6, 2014
Snapchat runs its first ad, for Ouija horror movie
The first official ad within messaging app Snapchat is creepy, but thankfully in an intended way. It ran this weekend: a 20-second trailer for horror movie Ouija, booked by Universal Pictures. It appeared in Snapchat’s...
October 22, 2014
Sandbox 117 – Video budget: Making promos on a shoestring
Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
September 24, 2014
Danish band Suspekt use Snapchat for ‘Digital Call Girl’ campaign
We never thought we’d be writing the phrases “Universal Music” and “call girls” in the same sentence without a few lawyers checking it first. But in this case, we’re safe: even if Universal...
September 17, 2014
Alesso debuts news video on Snapchat
The pursuit to find a new app to debut a video or a song on continues apace with Swedish dance dignitary Alesso making his new promo available on Snapchat later this week. The grammatically suspect ‘Tear The Roof Up’...
September 12, 2014
Snapchat expands its Our Story feature after festivals success
Snapchat is expanding the Our Story feature that it launched earlier this year for the Electric Daisy Carnival festival in the US (Bulletin, 19-Jun-14). The feature is designed to aggregate snaps taken by large groups of...
September 2, 2014
With 100m active users, Snapchat now valued at $10bn
When social app Snapchat turned down a $3bn acquisition offer from Facebook last year, pundits scoffed at the hubris of its co-founders, and predicted a swift fall from grace. It’s not happening just yet: Snapchat’s...
August 28, 2014