Billboard launches ‘Artist Pass’ Snapchat music series
Snapchat is the latest frontier for music TV. Or so Billboard hopes, with its launch of a new shortform series called ‘Artist Pass’. Distributed via Snapchat in five-minute episodes, the show will go behind the scenes...
August 7, 2017
Snapchat may be losing the attention of advertising agencies
There has been plenty of discussion this week about Snap, Inc’s share price, which has reached a record low following the Snapchat parent company’s IPO earlier this year. Now CNBC has published an article based on...
August 3, 2017
Time Warner commits to $100m two-year Snapchat spend
Snap, Inc’s public status means we have much more information on Snapchat’s financials: including heavy net losses of $372.9m in 2015 and $514.6m in 2016 alone. Striking big content and advertising deals with big media...
June 20, 2017
Music Ally Report 402: Talking Points
We’re fresh back from the FastForward and by:Larm conferences, so our lead feature is a roundup of the 20 most interesting talking points from both events: from expanding music-marketing cycles to VR, bots and loot...
June 1, 2017
New twists in the tale of Snapchat and Instagram stories
For a music industry that’s currently thinking hard about digital ‘storytelling’ around artists, the emergence and evolution of the ‘story’ format on social media has been an important development. Led by Snapchat...
May 24, 2017
The US will have 40m augmented-reality users this year
Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
May 23, 2017
95% of Gen-Z use YouTube and half can’t live without it
Millennials? Pfft, they’re LAST year’s buzzword to bang on about at tech conferences. This year it’s all about Generation Z (Gen-Z for short). That’s roughly people born between 1996 and 2010 – so aged between...
May 23, 2017
Snapchat lost $2.2bn in Q1 2017 (but it’s not quite what it seems)
We’ll give you a minute to boggle at that figure. Yes, Snap Inc’s first post-IPO set of quarterly financials reveals that Snapchat’s parent company posted a net loss of $2.2bn in the first quarter of 2017, compared...
May 11, 2017
Harry Styles gets his own Snapchat lens just like Ed Sheeran
Fresh from announcing an exclusive documentary with Apple Music, Harry Styles is also making his presence felt on Snapchat. The former One Direction star has followed Ed Sheeran in getting his own stealthily-launched lens...
May 11, 2017
From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide
We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
March 31, 2017
Sandbox 176: All or Nothing
Lead: The gap between albums is getting shorter and the turnover time faster. Add into that the demand to feed multiple social media channels plus the fact that anything can be a single now – and worked simultaneously...
March 29, 2017