Tag: snapchat

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Snapchat IPO filing reveals 158m daily users and $404.5m annual revenues

Snapchat's parent company Snap, Inc has published its long-awaited IPO filing, as the company prepares to go public. It makes fascinating reading for anyone who's been following the growth of the app. Here are some of...
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Sandbox 172: Locally Sourced Playlists

Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...
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Instagram Stories may be biting into Snapchat Stories

Instagram’s ‘Stories’ feature was an unashamed copy of Snapchat’s feature of the same name: providing rolling 24-hour snapshots of people’s photos and videos. Instagram’s version caught on quickly to the tune...
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Snapchat targets nine-figure ad deals ahead of IPO

Snapchat is on a big push to boost its advertising revenues ahead of its imminent IPO, according to the Wall Street Journal. Its report claimed that Snap, Inc “is in talks with the media-buying arms of several big advertising...
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Sandbox 171 – The Rise Of Geofilters

  Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are...
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Snap IPO investors reportedly will not get voting power

More details are emerging about Snapchat parent Snap Inc’s plans for its forthcoming IPO. People buying shares in the company will be very much viewers rather than participants in its future strategy. “Investors won’t...
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Ed Sheeran returns with two songs (and one Snapchat lens)

After a year off – give or take penning the X Factor UK single – Ed Sheeran is back in the music game this morning. The British star has released two new songs, ‘Castle on the Hill’ and ‘Shape of You’, which...
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Snapchat eyes up drone and AR/VR startups as acquisitions

The launch of Snapchat’s Spectacles earlier this year is just the start of the company’s hardware ambitions. According to Business Insider, Snap Inc is mulling some new acquisitions to bolster its transition from just...
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Facebook Collections could match Snapchat Discover

Facebook is working on another new feature that seems inspired by Snapchat, although this time it’s nothing to do with photos or selfie videos. According to Business Insider, the new feature is called ‘Collections’...
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Instagram gets live video and disappearing content

The merry-go-round of social apps grabbing one another’s features continues. Instagram is simultaneously getting a little more like Periscope and a little more like Snapchat. On the former count, Instagram users can now...
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Snapchat has filed (secretly) for its IPO

Snapchat’s parent company Snap has filed for its long-awaited IPO, although for now financial data about the company remains under wraps. That’s because it has taken advantage of US legislation that enables companies...
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Snapchat selling its Spectacles from pop-up machines

Earlier this year Snapchat unveiled its Spectacles: augmented-reality glasses that could be used to record and share video. Now they’re going on sale, but not from regular shops or even online. Parent company Snap has developed...