Snapchat IPO filing reveals 158m daily users and $404.5m annual revenues
Snapchat's parent company Snap, Inc has published its long-awaited IPO filing, as the company prepares to go public. It makes fascinating reading for anyone who's been following the growth of the app. Here are some of...
February 2, 2017
Sandbox 172: Locally Sourced Playlists
Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...
February 1, 2017
Instagram Stories may be biting into Snapchat Stories
Instagram’s ‘Stories’ feature was an unashamed copy of Snapchat’s feature of the same name: providing rolling 24-hour snapshots of people’s photos and videos. Instagram’s version caught on quickly to the tune...
January 31, 2017
Snapchat targets nine-figure ad deals ahead of IPO
Snapchat is on a big push to boost its advertising revenues ahead of its imminent IPO, according to the Wall Street Journal. Its report claimed that Snap, Inc “is in talks with the media-buying arms of several big advertising...
January 26, 2017
Sandbox 171 – The Rise Of Geofilters
Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are...
January 18, 2017
Snap IPO investors reportedly will not get voting power
More details are emerging about Snapchat parent Snap Inc’s plans for its forthcoming IPO. People buying shares in the company will be very much viewers rather than participants in its future strategy. “Investors won’t...
January 17, 2017
Ed Sheeran returns with two songs (and one Snapchat lens)
After a year off – give or take penning the X Factor UK single – Ed Sheeran is back in the music game this morning. The British star has released two new songs, ‘Castle on the Hill’ and ‘Shape of You’, which...
January 6, 2017
Snapchat eyes up drone and AR/VR startups as acquisitions
The launch of Snapchat’s Spectacles earlier this year is just the start of the company’s hardware ambitions. According to Business Insider, Snap Inc is mulling some new acquisitions to bolster its transition from just...
December 19, 2016
Facebook Collections could match Snapchat Discover
Facebook is working on another new feature that seems inspired by Snapchat, although this time it’s nothing to do with photos or selfie videos. According to Business Insider, the new feature is called ‘Collections’...
December 7, 2016
Instagram gets live video and disappearing content
The merry-go-round of social apps grabbing one another’s features continues. Instagram is simultaneously getting a little more like Periscope and a little more like Snapchat. On the former count, Instagram users can now...
November 23, 2016
Snapchat has filed (secretly) for its IPO
Snapchat’s parent company Snap has filed for its long-awaited IPO, although for now financial data about the company remains under wraps. That’s because it has taken advantage of US legislation that enables companies...
November 16, 2016
Snapchat selling its Spectacles from pop-up machines
Earlier this year Snapchat unveiled its Spectacles: augmented-reality glasses that could be used to record and share video. Now they’re going on sale, but not from regular shops or even online. Parent company Snap has developed...
November 14, 2016