Tag: social media
Social Media & Content Creator – Cherry Red Records – London
Cherry Red Records are looking for a Social Media & Content Creator. The role will focus on content creation (requiring a good level of photography / video shooting and editing skills), and social media / web marketing...
July 22, 2021
How social media is swapping reach and breadth for ‘niches and depth’
Zoe Scaman is the founder of strategy agency Bodacious, and has been researching fandoms and entertainment for some time now. Her 'The New Fandom Formula' deck is well worth a read. "We're moving away from social media...
July 6, 2021
Streaming and social companies face new regulations in Canada
Canada famously has regulations applying to traditional broadcasters around how much Canadian content – music, films, TV shows etc – they must air. Now the Canadian government is working through the process of adapting...
June 23, 2021
Pink Floyd launch profiles on Bilibili and Sina Weibo in China
If there’s one thing we’ve learned from our coverage of the Chinese music industry in recent years, it’s the importance of artists fully engaging with China’s social media landscape: from the biggest...
April 27, 2021
Study shows how YouTube’s reach is growing in the US
The Pew Research Center has been surveying Americans on their social media usage, and found that… not much has changed. “YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively,...
April 8, 2021
Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?
Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms,...
February 24, 2021
Early social streaming service Turntable·fm is coming back
It’s now a full decade since the launch of Turntable·fm, the music streaming service built around avatars and chat rooms. It got lots of buzz at its peak, but ultimately foundered – in part because it struggled...
February 4, 2021
Tools. Crowdtangle: Follow, analyze, and report on what’s happening with public content on social media
CrowdTangle, which was bought by Facebook in 2017, is a tool for media publishers and content creators to track how content spreads online, and to see what content their target audience engages with. CrowdTangle is free to...
January 26, 2021
Social app Parler faces app store removals and partner pullouts
“Ban him @discogs, just in case,” from musician Damon Krukowski was one of the tweets that raised a smile after Twitter and a host of other social and video platforms banned or suspended US president Donald...
January 11, 2021
UMG ups its licensing efforts in social, fitness and gaming
Sir Lucian Grainge has sent his annual end-of-year email to staff at Universal Music Group. It is largely a roundup of the company’s accomplishments in 2020, plus praise for how staff have continued to work amid the...
December 18, 2020
How do social media camera filters work, how much do they cost to make, and are they worth the investment?
In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched...
August 26, 2020
Sandbox Issue 257: Filter Tips. Making camera effects connect
Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
July 22, 2020