Tag: sony music

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Sony Music steps up its podcasting with nearly 40 new shows

Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year....
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YouTube contest involves making a music video for Hans Zimmer

For any aspiring filmmaker, the chance to have their work soundtracked by composer Hans Zimmer would be a dream come true. Now it will come true for five people. Zimmer has teamed up with Sony Music and YouTube for a...
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Tom Walker is quizzing his fans in his new Alexa skill

The latest artist to get their own Alexa skill for Amazon's smart speakers is Tom Walker, for whom Sony Music UK has launched 'No. 1 Fan Music Quiz'. It's a daily quiz where Walker sets the questions (about his own "songs,...
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Sony Music’s recorded music revenues fell by 10.5% in Q2

The figures are in for all three major labels, with Sony Music's latest quarterly financials published yesterday as part of its parent corporation's.  MBW has the yen-to-dollar analysis: Sony Music's recorded music revenues...
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Noah Cyrus’s new video was made using PS4 game Dreams

Shooting music videos is possible but challenging within the social distancing measures of this Covid-19 pandemic. The latest example of an artist getting a creative way around those barriers is Noah Cyrus, as part of the...
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Sony Music dives deeper into independent Indian hip-hop with Raftaar

One of the trends that's been bubbling for a while now in India is the rise of independent hip-hop. Note, 'independent' in this context means 'independent from the film-music industry' more than it does 'independent from...
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Sony Music UK’s latest signing: toy-shop character Oscar

Sony Music UK launched its children's label Magic Star last year, and has since been steadily building a roster of music for kids, not to mention an Alexa skill to get them to wash their hands properly. Its latest signing...
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DJ Regard gets his own Regard Runner promotional game

Music Ally last covered Kosovo-based artist DJ Regard in September 2019, when his 'Ride It' track became a TikTok-assisted viral hit. Now the artist, signed to Ministry of Sound, is getting his own casual game, Regard Runner,...
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Sony invests $4.5m in sample clearance site Tracklib

Tracklib has been around since 2016, helping artists and producers to find and clear music for sampling. The company has just announced a $4.5m funding round from Sony Innovation Fund – the early-stage investment arm of...
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#TheShowMustBePaused latest: Sony Music, #ArtistsForBlackLives and more

Something that came through very clearly about last week’s #TheShowMustBePaused day when music companies of all kinds paused their regular work to respond to the protests about racism and police brutality was that it...
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Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but...
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James Arthur gets Super Mario-style Instagram stories game

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...