Tag: sony music
Sandbox Issue 273 :: Marketing electronic music in 2021
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic...
April 8, 2021
Sony Music is buying Brazilian label Som Livre
'Sony Music Entertainment to acquire Brazilian independent music company Som Livre' is the headline for the major label's latest deal. However, it's a mark of the fluid definition of independence that Sony is actually...
April 6, 2021
Sony Music’s 4th Floor Creative debuts Mood Playlist creator
Spotify is a dab hand at curating playlists for a wide range of moods and contexts, but labels are keen to get into that game too. Witness the latest project from the 4th Floor Creative team within Sony Music UK, which has...
March 25, 2021
Sony Music-backed The Coda Collection debuts on Amazon Prime
We spend a lot of time writing about short-form music videos, but long-form content is also finding new audiences through a variety of digital platforms. Including a new one that’s just debuted on Amazon Prime in the...
February 22, 2021
Sony Music drops the ‘ATV’ in publishing rebranding
So long, Sony/ATV. Sony’s music publishing arm has been rebranded as Sony Music Publishing. As the company was keen to remind people in its announcement, it’s not a new name, but rather one that’s returning...
February 11, 2021
Sony Music revenues grew strongly in final quarter of 2020
Here’s another one for the list of music companies thriving during the Covid-19 pandemic. Sony Music reported overall music revenues of ¥187.11bn ($1.79bn) in the final quarter of 2020 – its fiscal Q3. That’s...
February 4, 2021
Sony Music’s $430m Awal acquisition makes waves. What next?
By now, you’ll almost certainly have seen the news that Sony Music is buying Kobalt’s label and distribution arm Awal, and its neighbouring rights division. After the initial announcement, the price paid was confirmed...
February 2, 2021
Major labels gave evidence to the UK’s music streaming economics inquiry… so what did we learn?
It's actually pretty rare to get genuine smoking-gun 'gotchas' from political inquiries in the moment. When they work well, it's more about patient, forensic questioning that elicits genuinely enlightening answers – and...
January 19, 2021
Sony and Riot Games reveal latest plans for immersive concerts
When you take a step back, the evolution of livestreamed music has been startling during the Covid-19 pandemic. We’ve gone from kitchen performances and DJ sets to full stage sets, with plenty of experiments around...
January 12, 2021
Sony Music buys label services company Human Re-Sources
All three major labels have been thinking hard (and taking action) for some time to beef up their strategies around distribution and label services. The latest example being Sony Music’s acquisition of Human Re Sources,...
December 7, 2020
Sony Music Brazil launches digital accelerator scheme
Sony Music is leaning in to the music/tech startups industry in Brazil with a new ‘Digital Accelerator Programme’. It’s looking for inventive music projects using AI and machine learning that could be used...
November 27, 2020