Tag: sony music

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Sony Music brings recordings and publishing under one roof

By now you’ll have seen yesterday’s big news in the three-letter-acronym world: UMG and WMG will now be joined by SMG, as Sony Corporation revealed plans to merge its non-Japanese recorded-music and music-publishing arms...
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Google AdWords promotion was key to Badshah YouTube success

On Friday, we reported on Indian artist Badshah’s success with his new music video ‘Paagal’, and Sony Music India’s claim that it had broken BTS’ YouTube 24-hour-debut record with 75m views in its first day on the...
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Badshah breaks YouTube 24-hour views record… with a little help from Ad Words

YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record. The artist is Badshah, with new track ‘Paagal’ and a video that raced...
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Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks;...
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Sony Music trails improvements to its royalties dashboard

Sony Music is joining the real-time royalty-tracking party. Well, it will be this Autumn, anyway, when the major label adds a feature called ‘Real Time Royalties’ to its artist portal. A letter to artists explained...
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Sony Music partners up for new original-podcasts initiative

In April 2019, Universal Music Group announced a partnership with production studio Wondery to develop a slate of original podcasts based on its catalogue and artists. Now Sony Music Group has its own similar initiative,...
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Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate...
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Despite growth, music labels warn: ‘We should never be complacent’

Four consistent years of global growth is something to swell the record industry’s heart, and the 9.7% rise in 2018 means it is approaching double-digit growth – a big change from the double-digit decline that defined...
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Sony Music teams up with TikTok for Indian track ‘Haaye Oye’

We’ve seen recorded-music tracks spring from social app TikTok before: last December, an English-language version of ‘Say Meow Meow’ was released, after the original became a viral hit on TikTok. But there are also...
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Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans

The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger...
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Major labels made $19m an hour from streaming in 2018

With all three major labels having published their financial results for the final quarter of 2018 – and thus for the year as a whole – we can get a picture of how their digital businesses grew. MBW’s analysis claims...
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Universal Music and Sony Music face new artist lawsuits

Two of the three major labels are facing new class-action lawsuits filed in New York, which focus on the right of artists under the so-called ’35-year law’ there. That’s the legislation that in theory allows artists...