Swedish company Soundtrack Your Brand has been building a business in B2B music streaming (think shops, restaurants, gyms etc) since 2014.
Tag: Soundtrack your brand
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K-Pop streams for businesses grew by more than 200% in 2022
Soundtrack Your Brand, one of the main companies providing music to shops, restaurants and other businesses, has offered some data points.
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Soundtrack Your Brand renews WMG deal, launches on-demand tier
B2B streaming service Soundtrack Your Brand has renewed its licensing deal with Warner Music Group, a couple of months after striking an agreement with Universal Music Group.
In WMG’s case, it’s a renewal of the deal signed two years ago with Soundtrack Your Brand, which provides music to businesses including retailers, restaurants and hotels.
The news came as the company also announced a new tier for its service, Soundtrack Unlimited, which will offer customers on-demand access to its playlists (rather than just being able to play them as curated) and enable them to build their own playlists, for a higher price.
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B2B music firm Soundtrack Your Brand signs UMG licensing deal
Soundtrack Your Brand is one of the companies providing music for businesses, from bars, cafes and gyms to hotels, offices and shops. It launched in 2014, co-founded by Ola Sars, previously of […]
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Soundtrack Your Brand raises $22m and targets direct licences
Business-focused music-streaming service Soundtrack Your Brand has raised another $22m in funding, following a $10.9m round in June 2015.
This round was led by Nordic VC fund Industrifonden alongside Balderton Capital, with previous investors including Telia, Northzone and Access Industries’ Jörg Mohaupt.
Soundtrack Your Brand continues to focus on background music for businesses and venues, with the necessary public-performance licensing built in.
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Spotify for Business creator raises $10.9m
When Soundtrack Your Brand appeared in Sweden a year ago (Bulletin, 20-May-14), there was some confusion over whether its service based around providing Spotify to small businesses for their offices […]
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Spotify opens for Business (in Sweden only, for now)
Spotify’s next frontier isn’t a new country – although its Japanese launch is thought to be imminent – but a new class of customer: businesses. The company has launched Spotify […]
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Clarification: Spotify Business isn’t actually run by Spotify
Yesterday, we reported on the launch of a new service for small-to-medium sized businesses in Sweden called Spotify Business, providing them streaming music for SEK 349 a month.