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Soundtrack Your Brand renews WMG deal, launches on-demand tier

B2B streaming service Soundtrack Your Brand has renewed its licensing deal with Warner Music Group, a couple of months after striking an agreement with Universal Music Group.

In WMG’s case, it’s a renewal of the deal signed two years ago with Soundtrack Your Brand, which provides music to businesses including retailers, restaurants and hotels.

The news came as the company also announced a new tier for its service, Soundtrack Unlimited, which will offer customers on-demand access to its playlists (rather than just being able to play them as curated) and enable them to build their own playlists, for a higher price.

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Soundtrack Your Brand raises $22m and targets direct licences

Business-focused music-streaming service Soundtrack Your Brand has raised another $22m in funding, following a $10.9m round in June 2015.

This round was led by Nordic VC fund Industrifonden alongside Balderton Capital, with previous investors including Telia, Northzone and Access Industries’ Jörg Mohaupt.

Soundtrack Your Brand continues to focus on background music for businesses and venues, with the necessary public-performance licensing built in.