Swedish company Soundtrack Your Brand has been building a business in B2B music streaming (think shops, restaurants, gyms etc) since 2014.
Soundtrack Your Brand, one of the main companies providing music to shops, restaurants and other businesses, has offered some data points.
B2B streaming service Soundtrack Your Brand has renewed its licensing deal with Warner Music Group, a couple of months after striking an agreement with Universal Music Group.
In WMG’s case, it’s a renewal of the deal signed two years ago with Soundtrack Your Brand, which provides music to businesses including retailers, restaurants and hotels.
The news came as the company also announced a new tier for its service, Soundtrack Unlimited, which will offer customers on-demand access to its playlists (rather than just being able to play them as curated) and enable them to build their own playlists, for a higher price.
Soundtrack Your Brand is one of the companies providing music for businesses, from bars, cafes and gyms to hotels, offices and shops. It launched in 2014, co-founded by Ola Sars, previously of […]
Business-focused music-streaming service Soundtrack Your Brand has raised another $22m in funding, following a $10.9m round in June 2015.
This round was led by Nordic VC fund Industrifonden alongside Balderton Capital, with previous investors including Telia, Northzone and Access Industries’ Jörg Mohaupt.
Soundtrack Your Brand continues to focus on background music for businesses and venues, with the necessary public-performance licensing built in.
When Soundtrack Your Brand appeared in Sweden a year ago (Bulletin, 20-May-14), there was some confusion over whether its service based around providing Spotify to small businesses for their offices […]
Spotify’s next frontier isn’t a new country – although its Japanese launch is thought to be imminent – but a new class of customer: businesses. The company has launched Spotify […]
Yesterday, we reported on the launch of a new service for small-to-medium sized businesses in Sweden called Spotify Business, providing them streaming music for SEK 349 a month.