Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch
Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...
March 10, 2021
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Spotify for Business creator raises $10.9m
When Soundtrack Your Brand appeared in Sweden a year ago (Bulletin, 20-May-14), there was some confusion over whether its service based around providing Spotify to small businesses for their offices and stores was the work...
June 24, 2015
Rustie’s homage to Minecraft is also the campaign for his new album
EDM star Rustie has a new album on the way, and he’s promoting it via an online game which sees fans exploring a blocky landscape of trees, grass and mysterious structures. Sounds familiar? Well, yes: it’s an unashamed...
August 25, 2014
Spotify opens for Business (in Sweden only, for now)
Spotify’s next frontier isn’t a new country – although its Japanese launch is thought to be imminent – but a new class of customer: businesses. The company has launched Spotify Business in its home market of Sweden,...
July 26, 2014
Slash turns to PledgeMusic for preorders of new soundtrack
We love the fact that Slash includes his own emoticon when signing off in his PledgeMusic blurb – iiii]; )'
July 25, 2013
Decca reveals digital plans for Olympic Games compilations
Decca's soundtracks will be released digitally "on the world's foremost download and streaming platforms" straight after the ceremonies finish: 28 July for the opening ceremony, and 12 August for the closing ceremony.
July 20, 2012
Beck signs up for Sound Shapes game soundtrack
Beck is the latest artist to sign on for the soundtrack of upcoming PS3 and PS Vita game Sound Shapes. He'll provide three unreleased songs for the side-scrolling platform game, joining Deadmau5, Jim Guthrie, and I Am A Robot...
July 19, 2012