Posted inAnalysis, News, Reports

Music Ally report: 30 music startups worth watching in 2017

The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised.

Six British startups pitched their technologies at the event, and we’ve since published our opinion on why we feel optimistic about the music/tech landscape in 2017.

If that’s not enough startup talk for you, try this: Music Ally has compiled a mini-report about 30 of the music and music-related startups that we think are worth watching in 2017 (and hopefully beyond).

Prepared for NY:LON Connect, we’re opening it up to our readers and the wider world. From music creation and live video-streaming to blockchain-based systems, chatbots and artificial intelligence, the 30 included startups are a snapshot of the innovation going on in and around music.

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Posted inStartups

20 music/tech startups we’ll be watching in 2016

At times in 2015, Music Ally felt like a grouch when surveying the landscape of music/tech startups – usually at the sight of the latest ‘Instagram / WhatsApp for music’ social app without an obvious demand from users (never mind a clear business model) in sight.

But as we went over our year’s coverage of new tech companies in or around the music industry, we found more reasons for optimism than we expected. There are still new, inventive startups with the potential to do great things in music.

Here are 20 of the companies we wrote about for the first time in 2015, whose fortunes we’re eager to follow in 2016.

Posted inMarketing, Sandbox

Sandbox 124 – Best Placed: The New Age of Product Placement In Videos

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers would prefer to see apposite products in a video rather than sit through an irrelevant pre-roll ad, but such placements are still all too easy to get spectacularly wrong.

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